1960’s Contessa Guitar (Green)

Castelfidardo is a town in the province of Ancona, in the Marche region of central-eastern Italy. During the early 1960’s this area was a hot bed for small but talented guitar builders, but also had links back to USA. From this area in Italy builders like Zerosette were branded with names like JG, Goya, Contessa, Atlas and Sano. Sano? Weren’t they an AMP builder in USA? That’s the connection! In the 1940’s a music school called Major Music – founded by Joe Zonfrilla, Sr – was teaching us all how to play accordion. In the mid 50’s, accordion player Nicholas Sano wanted a pickup for his accordion and Joe came to the rescue with a patented pickup design which led to the design of the Sano amplifiers. Shortly after that the Sano company began to import guitars from Italy (Zerosette) under the brand name of Contessa.

Here are two fine examples, a 6-string guitar and a bass. Both simple designs with two pickups, 3-way switch volume and tone. The remarkable “hidden gem” of these guitars were the necks. They are as close to early Fender profile and radius as I have found. In fact, many of the guitars from this area of Italy have the most underrated necks. The weakness was always in the electronics – typically rather thin and weak tone, and they are quite rare in North America, so the brands never really caught any traction in the collector world.

Back Catalog Memories: 1960’s Contessa Guitar & Bass from MyRareGuitars.com

But New Jersey had a few other great (albeit minor) amplifier companies of the 60s and 70s. You had, from various divorces from the Ampeg company, Stanley Michael’s great Sano company of amps and, later, Jess Oliver’s line of amps (under his name and briefly, a few rare ones under the “Sam Ash” brand in the late 60s). The solid state Andre amplifiers are a surprisingly good sounding series, founded by former Ampeg troubleshooter and designer Gene Andre. It seems like every great amplifier company in New Jersey had some ties, at some point, to the Ampeg Company.

Every one, except (perhaps, maybe—there’s not much written about them) the Hilgen company. Hilgen, by anecdotal evidence at least, did not make a lot of amps and they didn’t make them for very long. They did, however, make them very well, and they made (however briefly) some stunning looking and sounding guitar amps. Like late 60s and early 70s Sanos, many models of Hilgens sport great “swirl” paint grills reminiscent (surprise) of late 50s Ampegs.

They also sport circuits that could have been (and may have been) Xeroxed from Ampeg schematics.

While everyone in California was making amps with 6V6s and 6L6s, and everyone in Chicago and Michigan was using 6V6s and 6L6s and the occasional EL84 (Lectrolab and Gibson/Kalamazoo), it seemed the Jersey makers alone who were finding a good use for the 7591 output tube (although, Kalamazoo/Gibson DID use this one for a couple of models, notably, the super underrated BASS 30, a twin 10” amp that sings with a guitar).

After a few Jets and Reverberockets rolled off the line with 6V6s in 1964, Everett Hull (head of Ampeg) got complaints from Jazz players (his main clientele) that the amps were breaking up too much. From then on (until the monster early 70s amps that the Rolling Stones made famous), the Ampeg Jet and Reverberocket sported the sturdy (and cleaner, at least for a while longer, headroom-wise) 7591 tube. In between a 6V6 ad a 6L6 in output-wattage, the 7591 turns out (while rock-and-roll-hater Everett Hull spins in his grave) to be a fabulous sounding tube under breakup. In the right circuit (and, as Mack amps designer Don Mackrill so rightly points out, it’s the design, more than any other factor, including the tubes, that defines the tone….still, the tubes play a part and they do have different characteristics), a 7591 is a killer rock and roll tube. Push a Reverberocket past its intended operating point and you have yourself an amp that is just as great sounding (in its own way) as a Blackface Deluxe Reverb.

Unfortunately, the secret is out on the Reverberocket. What cost $350 two years ago and $450 last year is now up to around $600-700. Soon, I won’t be surprised to see Jets and R-Rockets going for a grand. They are amazing sounding amps—built like tanks.

But where does that leave all of us cheap, gear addicted tone freaks? Looking for Hilgens (or Sanos…see my earlier column about the Sano Twin Twelve in the archives…another awesome amp on the cheap), that’s where!

Want a great amp with sweet, blossoming distortion at gig-friendly volume? Want a nice pulsing output-biased tremolo? Deep, lush, jazzy Ampeg-style reverb (capacitor coupled, rather than the Fender transformer style…a different tone altogether…neither better, but both cool)? Want it in a small, relatively light package? Here’s your new (old) amp:

Hilgen Victor Model R2522 Amplifier

The Hilgen “Victor” Model R2522. For the tube geeks among us, this starts with a 5AR4 rectifier before running into a couple of 12AX7s for preamp and reverb send duties. Then comes the only expensive and hard to find (although not impossible) tube—a 7199 for ‘verb recovery. From the factory, it came with a 12AU7 for phase inverter, which I switched out to a 12AY7 for a little more drive on the output tubes. I tried going up to a 12AX7, but that made for too much gain and resulted in a mushy, compromised output. The 12AY7 gives it more heat than stock, but still retains the crisp, tight, articulate character of the amp, as intended.

Hilgen Victor Model R2522 Amplifier

The controls along the top (from L to R): Volume, Tone, Speed (tremolo depth is pre-set), Reverb. And it’s got that cool grill cloth with the odd crest (?!) in the lower right corner.

Up to halfway on the volume, it’s a lush, deep, rich, plumy clean amp (remember, it was designed for Jazz and clean headroom). Over half-way, pushed more that it was supposed to be, the amp comes alive at a sweet rock and blues machine. It’s a loud little amp—probably just a little bit under a Deluxe Reverb for gig volume. The distortion is rich and creamy, with a fair amount of grit, yet it still maintains the crispness and tightness for articulate chords and voicing. This is a fabulous amp, with one of the riches reverbs around. The tremolo is good—but not great. It lacks the depth of a classic Valco or Danelectro tremolo, but it still has a nice tone to it, overall.

Hilgen Victor Model R2522 Amplifier

Originally, the Victor came with a CTS ALNICO speaker. It’s a fine sounding speaker, but I replaced it with a more efficient Celestion Vintage 30 for a little better output and punch for gigs. For a loud show, I’ll run this and a Deluxe Reverb together—a monster sound out of two amps that weigh under 35 lbs each. Can’t beat that.

So, grab a Hilgen now, while they are still affordable. They tend, right now, to go for between $300—400 (though sometimes they can sneak in around $250 if they are poorly listed on eBay). They’re well worth it, work and sound-wise. It’s a beautifully made, hand-wired amp that would go for between two and three grand if it were being made in the boutique market today. Grab one for under $500 while you can. Start looking—they don’t come around often, but they’re well worth the hunt. Get yourself a Hilgen, and drop me a line when you do.

Hilgen Victor Model R2522 Amplifier from MyRareGuitars.com

Sano Amplifiers

I’m going to start with the Ampeg, go Ken Fischer one up in sleepers, and save the amazing 415 for a later column (I was recently lucky enough to trade for a beat up 415, and it is truly THE sleeper 18-watt amp out on the vintage market… more in the next couple of months on that one).

To the Reverberocket. Along with having one of the coolest names ever (don’t ya love all the late 50’s and early to mid-60’s Space-Race names? Harmony’s Rockets, Ampeg Jets…the Atom symbol on everything from Gibson amps to Stratatone headstocks to breakfast cereal…remember Quisp, anyone?), it is a great amplifier. The early (1963 and some 1964) models used the nice and gritty 6V6 tube for output. This, according to legend, had them breaking up considerable quicker than the largely Jazz-centered Ampeg crowd (an image fostered by founder and, in 1964 still head honcho, Everitt Hull) wanted, and the design quickly shifted to the one most listeners are familiar with (with the clean fat-bottomed 7591 output tubes). Most had a single 12″ speaker with the early ones sporting big octal preamp tubes, and the later ones the more commonly scene (today, at any rate) 12ax7’s and the like.

Sano Amplifiers

I first heard one of these at an NRBQ show in the early 80’s and was hooked. Reverberockets have a reputation for being clean amps, and that’s true enough (though they can break up nicely when pushed). They do have a great clean (and crunchy) tone. But what, perhaps, doesn’t get enough play is their reverb. It sounds to me (ears being subjective, after all) to be a much deeper and more lush verb than the Fenders of the time. Jazzier and less surf-y (though Reverberockets may be THE most underrated surf amp ever) than the traditional Fender surf sound. Also, for your early Dick Dale tremolo rolling tone, Reverbrockets have it wired.

They are awesome amps. And you’re still able to catch one for under 500 bucks on the Ebay market (sometimes in the $250.00-300.00 range, depending on physical condition).

BUT, if you’re really in love with the Ampeg sound and want to stand apart from the crowd (or, err, stand apart from the dinky cluster who is standing apart from the crowd), you, my friend, want a SANO twin twelve. Check out the photos.

These are not, as some websites (and Ebay listings) made by people who worked at Ampeg, but a separate and consecutively running company right down the road (both located in New Jersey at the time). They might have been reading each other’s mail (or amp designs), though, because this SANO is a LOT like a Reverberocket with an extra speaker in the cab.

The Sano is a great and affordable way to get that super Ampeg Reverberocket tone at about 60% of the price (mine cost $300 and, as I said, has 2 twelves to the Ampeg’s one). This is a twin 12″ amp (around 30 watts) with Oxford Alnico speakers. The AMAZING reverb (same sound and circuit as the Ampeg talked about earlier). Good, if not incredible tremolo, topped off by a SUPER cool swirly grill.

Sano Amplifiers

And, yes, icing on the cake, it has the 60’s spaceman swirly atom graphic on the control panel. YES!

The guts? 3 12axy’s for the preamps and reverb with a 6sc7, for the tremolo. And two 7591’s for clean, bottom-rich output…an incredibly clean full sounding amp that when cranked, can garage rock with the best of them. Not so loud, but plenty for mid sized and below gigs. It has two channels, which you can bridge with the convenient, though mis-labeled “stereo” input.

If you see them on Ebay, you should be able to snatch a minty one for under $350. A great deal for a vintage amplifier built like a tank. And now that there are new 7591’s on the market, there’s really no good reason (as there was ten years ago) to avoid Ampegs and Sanos that use these underrated output tubes, or to switch their circuitry to accommodate 6L6 tubes.

Be aware, though, there are a lot of Sano amp models. (For info on some other Sano amplifiers, and a history of the company, check out singer-songwriter Larry John McNally’s website: http://larryjohnmcnally.com/sano_amps.html) Some have a duel EL84 output and a single 12″ speaker (never heard it, but would like to), and SEVERAL that look a lot like this model are solid state. Ask questions, as always, before you buy. There are also models with a single 15″ and two 8″ speakers (for the accordion amplifier market…which has, well, dwindled since the mid 60’s).

So there you have it. Two sleepers in one (three, if you count the early 6V6 output Reverberockets). Surf is, indeed, up. New Jersey surf, that is.

Sano Amplifiers (Like the Ampeg Reverberocket Amp) from MyRareGuitars.com