Vintage 1964 Silvertone 1457 Electric Guitar with Amp-in-Case

Inevitably there’s always an earlier “earliest,” but the earliest amp-in-case I know of was built by Daniel when he was working for Epiphone in around 1936. Nathan I. Daniel was a young electronics wizard who was discovered in the early 1930s by Epiphone’s head engineer Herb Sunshine building amplifiers in the basement of a New York department store (back when department stores really had departments and they did things). In 1935 the Epiphone Banjo Company changed its name to Epiphone and introduced a line of electric guitars and amplifiers called Electraphones, which was almost immediately changed to Electar. These included electric Spanish archtop guitars, Hawaiian lap steels, and little amplifiers designed and built by Nat Daniel. In 1936 Epiphone offered its Electar Model C Hawaiian guitar with an amp built into the case, designed by our friend Nat. For some reason, it didn’t go over very well, and the amp was quickly separated out into the Model C amplifier.

Vintage 1964 Silvertone 1457 Electric Guitar with Amp-in-Case

In 1938 National-Dobro revisited the idea, introducing the Supro 60 Electric Combination and the Portable Supro 70 Electric Combination. Both of these featured a little pearloid-covered Supro Electric Hawaiian Guitar tucked into an amp in case unit. I don’t think any of these earl amp-in-case designs did particularly well, but then there was something called the Great Depression going on, which had to have an effect on sales.

Obviously, Daniel thought the idea was good enough. Daniel worked for Epiphone until 1942. After the War Daniel opened his own plant, Danelectro, in Red Bank, NJ, mainly making guitars and amps for Sears and Montgomery Ward, badged Silvertone and Airline, respectively. They began selling Danelectro-branded guitars and amps in around 1954. People throw the term around all too often—and ignorantly—these days, but those ‘50s and ‘60s Danos were truly iconic.

Vintage 1964 Silvertone 1457 Electric Guitar with Amp-in-Case

And maybe the most iconic of Danelectros were the Silvertone Amp-in-Cases made for Sears beginning in 1962. The first were the smaller black-sparkle-finished Masonite one-pickup No. 1448s with an 18-fret fingerboard and a small 3-watt, 6” speaker tube amp built into the case. These were followed in 1963 by the full-size red-sparkle-finished Masonite two-pickup guitars with a 5-watt, 8” speaker tube amp, the No. 1449.

Vintage 1964 Silvertone 1457 Electric Guitar with Amp-in-Case

Let me get this off my chest. Something’s “iconic” when it represents something bigger than itself. “Iconic” does not mean, as modern advertising copywriters throw it around everywhere these days, “his best album,” or, more often, “very famous” or “extremely popular.” Icons are like symbols or metaphors with greater meaning attached, signaling a bigger message or concept. These amp-in-case guitars are icons because they stand for a whole generation and the changes in American culture that were transpiring in the early ‘60s. They were targeted at maturing Baby Boomers who were doing Beach Blanket Bingo with Annette from the Mickey Mouse Club (or, more likely, imagining that they were), switching from Folk to surf rock, starting bands in their suddenly suburban garages. A population on the go, on brand new Interstate superhighways. See the U.S.A. in your Chevrolet. Well, you get the point. I’ll be quiet.

As with everyone else in the ‘60s, Danelectro got bought out in 1966, here by entertainment giant MCA. Whether due to the ownership change or coincidence, the Dano line was shuffled. The two-pickup 1449 was renumbered to 1457 and a bunch of new models debuted. While the amp-in-case concept seemed to continue to 1969, it was no long the iconic versions we know and love.

Vintage 1964 Silvertone 1457 Electric Guitar with Amp-in-Case

I’ve never played a 1448, but I’ve played this 1457 and the amp is surprisingly good. The 8” speaker and tube output have really sweet tone and really decent volume, more than you’d expect. I can’t say the guitar knocks my socks off, but as primitive as it is, it plays fine and it’s pretty good for a few choruses of “Walk, Don’t Run” and “Apache.” These are pure guitar fun! And, yes, they are iconic…

Garage-Band Dream Machine (Vintage 1964 Silvertone 1457 Guitar with Amp-in-Case) from MyRareGuitars.com

The reason I bring this up is that my friends know me I’m a vintage amp geek. Not only a vintage amp geek, but an oddball vintage amp geek. Where other people pine for a Blackface Fender, I’d rather have a Valco, Dano or Magnatone any day. Except for the Tweed era Fenders, in fact, I’d much rather have any Airline (Valco made) over any Fender amp.

And yet, for a guy who loves obscure amps (I gig often in a PAC-AMP 660…which is really just a re-branded Magnatone 260, but still, I’m usually the only guy in the club with a PAC-AMP), there are a few I SHOULD have been really familiar with, but am not.

So, which amp am I admitting to not have played until recently (although I’ve played it a LOT for the last three months)? The classic Silvertone 1484 (aka one of many different amps known over the years as a Silvertone Twin Twelve).

Silvertone 1484 Guitar Amplifier

One of the true major players in oddball amps, the Silvertone 1484 guitar amp is pretty well known. It’s so well know, that it may not actually qualify as an oddball amp. But it’s still from the great Nat Daniel, the man behind the awesome kings of Masonite and lipstick pickups and wallpaper-as-Tolex’ the Danelectro company, who designed and produced some of the greatest oddball amplifiers ever done.

It’s not like I was unfamiliar with Dano amps. I’ve owned several over the years, including an awesome 4 6V6 powered Challenger, a Champ-killing 1457 Amp in Case, and a classic Tweed Deluxe-sounding 1472. I’d also restored and owned one of the rare 1485’s’ the 4 6L6 head with the cabinet with six ten inch Jensens. This was the model that had languished in its rare pawn shop obscurity until Jack White re-introduced them to the ears of garage-rock fans. Now they cost a trillion dollars, last I checked.

So, I’d had plenty of Danos. But, oddly enough, until I bought one three months ago, I’d never played through the old standby of giggable-power Danelectros: The Silvertone 1484. I got one at a killer price and figured I could tune it up and turn a profit. I don’t know why, but I just assumed it would be an overrated amp (I’d always been a bigger fan of the low wattage 1472 than the higher watt 1485, and I assumed the 1484 would share the strong-but-not-incredible tone of its big brother).

Silvertone 1484 Guitar Amplifier

And now? Now I can’t believe what I was missing out on all those years. This amp has a great, rich, textured clean. It has the distinctive warm, dark sound of all great Danelectros, but it has the ability to get treble and chime in a manner that no other Dano model I’ve played through does.

It’s a standard two channel amplifier with Reverb and Tremolo on channel two. The knobs are interactive, so you can thicken your tone just by playing with the knobs on channel one while you’re plugged into two. Or, you can add significant thickness and grit by bridging the channels with a jumper cable.

If you were to judge this amp on its clean tone and tremolo alone, it would be a keeper. But where it really shines and separates itself from the crowd is when the volume knob is up at Ten O’clock, or higher.

This is the best overdriven amp tone I have ever heard. Without pedals, this is one of the true stunning overdriven amps EVER. In fact, there are only a few amplifiers I’ve ever heard in its class for pedal-free overdrive. Those two? My buddy Ray’s modified Supro Thunderbolt, and my friend Orlando’s 1958 Tweed Deluxe. And the thing that the 1484 and the Thunderbolt share is that they have the power of their 6L6’s with the texture and breakup of a good 6V6 amp (the Tweed Deluxe being head of that class).

And since it’s rumored that Jimmy Page may have snorted some drug off a Thunderbolt before locking away a 14 year old groupie in a closet, using the Thunderbolt to jam the door closed, that amp has become a thousand dollars. Or, wait, did he record the first Led Zep album through a Thunderbolt? Or was that a Coronado? Another model? Well, the Supro Thunderbolt was in a room where Jimmy Page was breathing, surely, at some point, and it’s worth lots of money because playing one will make you more like Jimmy Page (thankfully, this wanting-to-be-like Page thing hasn’t led thousands of old men to start sleeping with 14 year-old groupies).

But, you know, the Supro Thunderbolt, Jimmy Page or no Jimmy Page, DESERVES to be a thousand dollar amp. It’s as good sounding as any of the boutiques I’ve heard, and those two 6L6’s breathing heavy through the 15″ Jensen is a wonderful sound.

The 1958 Tweed Deluxe needs little introduction – nor even a famous person rumored to have played it, and yet it goes for three grand (drink rings and cigarette burns tossed in for free!). Neil Young plays an earlier version of the Tweed Deluxe (and listen to Ragged Glory to get a sense of what one of those sounds like opened up and roaring).

So, for the five hundred to eight hundred these 1484’s are going for, they are still a relative bargain on a vintage amp. They cost less (WAY less, in fact) than a re-issued Bassman, for instance and they blow those away for tone. You would have to go the hand wired boutique route (which is a route worth going down – support these modern amp makers!) to get this kind of tone.

The overdrive in a 1484 is rich and complex. Deep, driving and with a sweet, singing sustain. And it cleans up VERY well when you roll off the volume on the guitar. Really, there’s no amp I’ve ever played (or heard) quite like it for touch and response.

And, the head tucks into the back (how cool is THAT design)? I run mine with its head into a single 12″ cab for small gigs and into its own twin twelve (Jensens) for larger shows. Adding this amp to a really efficient speaker (like the Private Jack – thanks, Don!) is an amazing experience. A lot of these old amps (Lectrolabs, Silvertones, and Valcos) are losing a LOT of their voice due to tired old speakers. Trying a new speaker, whether a copy of its original Jensen Alnicos, or a more Celestion-voiced highly efficient ceramic (like the Eminence Private Jack), is a cheap, easily reversible mod with a vintage amp that can really take it to gigging heights.

All this and Tremolo and Reverb, too! Actually, all this and Tremolo, too. The “Reverb” that comes with this is truly awful. It’s also some weird noise that is not, let’s be clear, like any reverb you’ve ever heard. It sounds like your reverb But, this isn’t a surf amp, and you’re not Dick Dale (unless of course you are Dick Dale – hey, it’s possible – Hi, Dick! Not the amp for you). For making noise in the garage (or bar or studio), there may not be a better amp out there. Go get yours now. Yes, they were two hundred bucks 5 years ago and there a lot more now. So what? They’re still worth it. The Silvertone 1484 is a tone monster.

Silvertone 1484 Guitar Amplifier from MyRareGuitars.com

Sears Catalog: Silvertone Guitars from Sears

Sears began selling a selection of electric guitars and amps in the fifties, but it is the 1960s that the company sold most of its more popular models. Silvertone was the house name used by Sears for their instruments but these were actually made for Sears by several manufactures including Danelectro, Harmony and Kay. Of course, Sears had their low end and their high end instruments but for the most part they sold some really great guitars and amps at comparatively budget prices. A Fender Strat in 1964 cost $275 compared to the most expensive Silvertone guitar of that time at $199 including case. Putting things in perspective with inflation though, even a guitar costing $100 in the mid 60s would run you a bit over $600 today.

We were all very happy to have our first guitar but play in a band with a Silvertone wasn’t always considered “cool” and most of us got rid of our Sears gear in favor of something else has soon has we had enough money. And, most of us now really regret doing so. In the last several years Silvertones have enjoyed a boom in popularity among both collectors and performers. There are whole web communities devoted to Silvertone instruments. And, as it goes, availability for these instruments is declining while prices for them are escalating.

Sears Silvertone Guitars 1963 Catalog

Opening the pages that feature guitars and amps from a Sears 1963 Fall & Winter catalog reveal a virtual vintage wonderland. The top of the page shows the two infamous Danelectro made guitars with “Amp-In-Case” models 1448 (single pickup) and 1449 (double pickup). These Mosrite shaped guitars had the chambered bodies, lipstick pickups, stacked tone & volume controls and were constructed of masonite. The tube powered amps built into the case were 3 and 5 watts with 5 inch and 8 inch speakers respectively. The larger amp even had tremolo and both shipped with a “How To Play” 45 rpm record. These sold for $67.95 and $99.95 in 1963. Today, a single pickup model in rough but working condition can run around $300. The double pickup model if near mint can cost well over a grand.

Several other guitars are below the Danelectro models including the popular Harmony made “Jupiter” model #1423 at $79.95 and the two Harmony “Rocket” like semi hollowbody models. The double pickup model # 1446 with black finish sold for $149.95 and the Silvertone flagship model # 1454 in red sunburst sold for $189.95 including case and featured 3 DeArmond pickups with separate on/off toggles for each. Both of these models were also equipped with a genuine Bigsby vibrato. One of the 1454 models in good condition recently sold on EBAY for over $800, still a good buy!

In addition to the Danelectro U1 bass guitar model #1444 at $79.95 with case, the page opposite the guitars features the wonderful tube powered Danelectro amps. These run from the little 3 watt “Meteor” amp #1430 at $22.95 to the monster 120 watt half stack with 6 -10 inch Jensen speakers, tremolo and an unusable reverb selling for $239.95. This model #1485 is the one made popular by Jack White of the White Stripes. Also on this page is the 15 watt combo with a 12 inch speaker # 1482 at $68.95 and the bass amp #1483 with 23 watts and a 15 inch Jensen. And then there is the most popular model, the piggy-back 1484 at $149.95 with 60 watts, two channels and two 12 inch Jensens. One of these in good condition can be had today for between $450 and $700.

We all know that regardless of how much you spend on a new guitar, it is not going to sound quite like a 40 year old instrument. If you want a good vintage guitar and don’t want to take out a second mortgage to get one, Silvertones are a good choice. Collectors looking for s Silvertone in near mint condition should be ready to get deep into their pockets. However, if you are actually looking for a guitar to play and/or record with and you are not to concerned with cosmetic issues, about $200 will land you any number of nice Silvertone models. Just keep an eye on the late night auctions and frequently check out the pawn shops and garage sales. If you are a serious musician you should plan on possible replacing the tuning gears and maybe the bridge as these usually were sub-standard on even the most expensive models. If you going to gig with your vintage Silvertone, at least buy a descent case. The stock cases for Silvertone were made of chipboard. If you are one of us that owned a Silvertone and sold or gave it away just remember the words of Joni Mitchell, “Don’t it always seem to go that you don’t know what you got till its gone”.

Post by: Tom Bergey

In Praise of Sears Silvertone Guitars from MyRareGuitars.com