Let me start off by saying that the new Magnatone line of amps is no less than stellar! There are three series: the Studio Collection, Traditional Collection and the Master Collection. All exude tonal quality and craftsmanship, and that is before we consider the features of stereo pitch-shifting vibrato or tube-driven reverb. Between the three series or “collections,” Magnatone manages to offer something to meet just about every player’s needs. From five-watt studio amps to 6V6, American-voiced combos to EL34 British-inspired heads and cabs, Kornblum, Khan and the rest of the crew at Magnatone have produced a line of models that covers all of the bases.

Magnatone Amps

Each collection includes three models. In the Studio Collection, Magnatone offers up three lower-wattage, class A tube amplifiers housed in solid pine, finger jointed cabinets covered in either black or burgundy faux crocodile covering.

The Lyric is a no-frills, 10 watt, Class A combo featuring one 12AX7, one 6L6 power tube and a 10-inch speaker. It’s perfect for studio, rehearsal and small club performances.

The Varsity is the big brother to the Lyric. A 15 watt, push-pull class A amplifier featuring two 12AX7 preamp tubes, two EL84 power tubes and a GZ34 rectifier, the Varsity is the perfect size for stage and studio. The combo houses a 75 watt, 12″ custom Magnatone speaker in a box that’s a bit larger than you might expect. The result is an amp with enough power and bottom end to blow the doors off of most joints. One of the coolest features of the Varsity is the Negative Feedback Switch, which acts as a 8db boost/cut, allowing the amp to take on two unique sonic personalities.

The third model in the Studio Collection is the new Panoramic. Debuted at the 2014 NAMM trade show, the Panoramic is a stereo, 5 watts per side, single-ended class A amplifier with two 12 AX7s, a 12AU7 and a duet of 6V6 power tubes. The Panoramic offers the famous Magnatone pitch-shifting, varistor stereo vibrato. Cabinet options include a 1×12″ or stereo 2-10″ speaker cab.

The Traditional Collection showcases the Twilighter, Twilighter Stereo and Single V models. Encased in a classy, brown tolex with retro style, the Traditional series amplifiers would look equally great on stage, in the studio or as a fine piece of furniture in your living room! All three models are American-voiced, push-pull class AB amplifiers featuring either 6V6 or 6L6 power tubes. All Traditional series amps also feature a tube driven, long pan reverb and true pitch-shifting, varistor vibrato which can be switched to conventional tremolo via the FM-AM switch. Each member of the Traditional Collection is an outstanding, boutique, American-voiced tube amp with a warmth and bloom usually only heard in the finest vintage tube amps of the 1960’s.

The Vibrato effect departs from the original vintage design by producing a much more lush and three dimensional quality that can be slowed much slower than it’s ancestors. The result is unsurpassed, dynamic fidelity with a modulation that is mesmerizing.

The Master Collection offers three models inspired by the British amp companies of the ’60s. The Super Fifteen and Super Thirty are 15 watt and stereo 15 watts per side, respectively. They are EL 84, push-pull class A amplifiers designed with sparkly, British styled clean tones as well as full throttle A class overdrive capabilities. Pair that with the option of Magantone’s true pitch-shifting vibrato and you have an amp that will please any die-hard, class A, British-tone purist!

The Super Fifty-Nine head is a unique model, even though it is listed as part of the Master Collection and aesthetically has the same black tolex and white satin grill cloth as its A class siblings. The Super Fifty-Nine is a British behemoth that features a two EL34, 45 watt, push-pull class AB power section. With two channels, the Super Fifty-Nine has the ability to straddle vintage British tones as well as more modern, gainy rock tones of the ’70s and ’80s. With an input layout similar to a vintage Bassman and the pitch-shifting vibrato circuit available in the classic channel only, one can bridge the two channels to produce a warbley, uni-vibe effect that conjures the soul of Hendrix and Trower. After hearing the Super Fifty-Nine, it comes as no surprise that the model was developed in conjunction with Billy Gibbons and has been the Reverend’s go to rig for the last year or so.

Each model is unique yet consistently voiced in the new Magnatone tradition. Most models come with either Magnatone branded, WGS designed speakers, or Celestion Gold Alnicos (Lyric is supplied with a Jensen P10R). Some models include a two button footswitch, and a 20k expression pedal is also optional for hands-free control of the vibrato speed.

Although Magnatone is currently offering amplifiers only, plans are underway to offer high end Magnatone guitars with the help of Boise-based luthiers John and Jake Bolin of Bolin Guitars.

So while we currently live in the golden age of boutique gear, it may seem an impossible feat to offer up something unique both in aesthetic style and high fidelity that balances the much sought retro tones and looks of the great classics with the needs of modern players. Yet Ted Kornblum, Obeid Khan, and the team at Magnatone have managed to do just that! With great tone, vibe and style, the Magnatone line of amplifiers is a home run, and the redesigned, true pitch-shifting, varistor vibrato is just the icing on the cake.

Magnatoneusa.com

Written by: David Anderson

Magnatone Amps – The Evolution of Boutique Tone, Yesterday & Today (Part 2) from MyRareGuitars.com

Magnatone Amps

As a person who has worked in the music retail industry for more than 20 years, I can’t tell you how many times I’ve heard about how a quality manufacture was acquired by a larger corporation and imploded from bad “business” decisions, ruining the brand in the process. While not the rule, it happens more often than not in most every industry.

So imagine you work for a family-owned company that distributes music equipment. One day, you are looking through some of the old family catalogs and discover that a very cool, unique brand, which has been out of production for years, has a trademark that has expired and is just sitting there for the taking. What would you do?

Magnatone Amps

Ted Kornblum’s grandfather founded St. Louis Music Supply Co. in 1922. Among the many brands that SLM has distributed are Ampeg, Crate, Alvarez, and Knilling. Also on the company’s distribution list: Magnatone.

Magnatone was started in 1946 by Art Duhamell, who purchased the Dickerson Musical Instrument Manufacturing Company. Dickerson was a small, Southern California builder who produced lap steels and amplifiers. Duhamell changed the name to Magnatone a division of his Magna Electronics Company in Los Angeles. Magna also produced record players, speakers, radios and organs as well as amplifiers under brands such as ToneMaster, DaVinci, Pac-Amp, and Estey. The Estey organ’s vibrato circuit was integral in the birth of the famous Magnatone pitch shifting vibrato feature,(but more on that later). Though Magnatone had a good run of building some of the first, high fidelity, innovative, “boutique” amps to hit the market, the company was plagued by mergers and buy outs, poor business decisions, and bad investments. In the end, Magnatone was no more by the end of the 1960’s.

Magnatone Amps

Fast forward to the early 2000’s, Ted is sitting at his desk one day and he discovers that the Magnatone trademark was abandoned — there for the taking! So Ted quietly makes some inquiries and soon finds himself the owner of the Magnatone brand. He doesn’t tell anyone. Not even his buddy, the Rev Billy Gibbons. He just… waits.

After some years the tables turned, and SLM was that company that ended up being acquired by a larger corporation. We won’t get into the details, but Ted Kornblum eventually found himself free to do what he pleased. Maybe start his own company… maybe do something with his secret acquisition, Magnatone.

Now you have to understand, back when Magnatone amps were made, Fender was the utility amp of time, and Ampeg appealed to the jazz market. Magnatone, by contrast, was known as a boutique amplifier, decades before the boutique craze began. Magnatone amps were not cheap. They had great fidelity, reverb and that famous, pitch shifting stereo vibrato. Fender’s dedicated vibrato channel was actually tremolo, not vibrato, changing the amplitude or volume of the signal, not the pitch. To further muddy the waters, Fender incorrectly labeled its guitars’ vibrato unit a tremolo.

Magnatone Amps

So Ted had been sitting on this brand a while. He had a long time to think about how to revive the Magnatone line. The first step would be putting together a design team that could make the amps a reality. While Magnatone was ahead of its time as far as amp design is concerned, it did have its flaws. For one, the amps were fragile, not up to par to today’s rigorous standards. They also had limited power output — not conducive to today’s rock ‘n roll needs. So the new Magnatones would have to have a balance of both worlds. That luscious, true pitch shifting vibrato, tremolo (yes that FM-AM switch allows for either effect) and a deep, well-like reverb — but with more under the hood, some rock ‘n roll torque for the heavy hitters!

To put this plan in motion, Ted had an ace in his pocket… a guy right here in St. Louis who was responsible for designing practically all things tube that came out of SLM, including the revered Crate Vintage Club series amps. Obeid Khan is not just an engineer with a soldering gun, he’s a player…a serious player! Ask anyone in town, they’ll tell you, Obeid Khan is a monster when it comes to amps and blistering guitar. Khan, splitting time between his own company, Reason amps, and a position repairing vintage tube amps for local vintage gear gurus, Killer Vintage, decided he was up to the challenge of working on the foundation and design on the new Magnatone amps.

Ted and Obeid enlisted a team of engineers including Ken Matthews, Greg Geerling, Dan Ryterski, Chris Villani, George McKale, and the famous Neil Young tech, Larry Cragg to make the Magnatone line a reality. Another ace in the hole was having local cabinet builder and owner of Vintage-Amp Restoration, Gregg Hopkins, involved in the design of the amps, making sure to pay homage aesthetically to Magnatone’s retro look.

Magnatone Amps

So with an all-star team of engineers and the discriminating ears of players like Billy Gibbons, Khan, and Larry Cragg, the team began to prototype the first models of the new Magnatone amplifier and guitar company. Once the first models began rolling off the bench, the decision was made to bring Dave Hinson, owner of Killer Vintage (June 2012 myrareguitars.com) on as sales manager in order to help with dealer placement.

Next month we’ll take a look at the models and features including the magic of the Magnatone Varistor Vibrato!

Written by: David Anderson

Magnatone Amps – The Evolution of Boutique Tone, Yesterday & Today (Part 1) from MyRareGuitars.com

Small Is Beautiful: Under 10 Watt Guitar Amps Grow Up
Last year I discussed what I believed to be the growing fascination with power reduction. At that time I reviewed the ways in which an amp’s power can be reduced: attenuators, variable power reduction, switchable power reduction, pentode/triode operation and single tube, low watt amps.

One year later it turns out that the industry seems to have focused on single tube amps and either variable or switchable power reduction.

In 2009 the already crowded ranks of the ‘under-10-watt’ category grew significantly. Three aspects of that growth are, I believe, interesting and give us an indication of what’s coming.

1. VERY low power. Not only did many manufacturers introduce under-10-watt amps, a number of them provided the ability to reduce power to under 1 watt – sometimes well under 1 watt. I believe this acknowledges the fact that the vast majority of electric guitar players – if not all – spend a significant portion of their time playing at home. Therefore, it makes sense to provide amps optimized for home playing and less than a 1 watt output is necessary to obtain the best tone at bedroom volume.
2. The economy made me do it. The impact of the economy has helped fuel the industry’s interest in low power amps – 2009’s Mesa’s Mark V and the PRS amp line being notable exceptions. In the worst economy since The Great Depression it makes sense that manufacturers introduced lower priced products. Relatively few guitarists were willing and able to spend over $1,000 on a guitar amp this past year – and likely won’t for some time to come.
3. The economy made me do it, part II. Boutique builders embraced low power for the same reason the rest of the industry did: to have something to sell! Good news for tone hounds! Prior to the world’s economic bubble bursting, boutique amps were overwhelmingly focused on 15-18 watts and above – (2+ power tubes).

Where are we headed?
I believe that the low power amp trend will have legs at least as long as the ’18 watt’ trend – that is 5+ years. For the next few years expect to see more under-10-watters hit the market. This trend will be long lived for two reasons:

1. First, with the global economy expected to experience only limited growth over the next two years (and perhaps longer) and unemployment expected to decline at a very slow rate, high ticket guitar amps will not be selling like hot cakes. As I mentioned above, amp companies have to have something to sell at a price people are able to pay. Hello under-10-watters!
2. Second, I predict the electric guitar world will discover that under-10-watt amps can provide GREAT tone and surprising flexibility – they can be legitimate tone machines suitable for more than just bedroom strumming.

The positive result for all electric guitarists is that as more and more builders pursue low power amps of their own, the quality and variety of under-10-watt amps will increase – just like 15-18 watters did a few years ago, which were considered low power amps before the under-10-watt trend took hold!

Guitar Amp Industry Reacts to Change – Extension, Contraction and Caution
It’s no surprise that this year the Crystal Ball is clouded by the effects of the economy. Most industries (all?) have been forced to change tactics. Here’s how I think the guitar amp industry will cope.

Up until the fall of 2008 the overall guitar market was as overheated as the rest of economy. Vintage guitar prices were sky high, manufacturers were introducing new products at a rapid rate, a boutique builder baby boom was in full swing with new arrivals being born almost every week. Music Industry revenue statistics confirmed double digit annual growth: guitarists were buying gear like there was no tomorrow.

Sound familiar? Substitute guitars and amps with almost any product you can think of and the scenario was the same.

And then we hit the wall.

How have manufacturers reacted and how will they struggle through until sales start to grow?

Product Line Extension – Want More Pedals?
As mentioned above regarding low power amps, many guitar amp companies that previously relied on $1,000+ products to sustain business are searching for lower priced offerings that appeal to income battered guitar players.

This is confirmed by an interesting fact about how this recession differs from those of the past: the sale of ‘luxury’ products have dropped right along with everything else. In every recession since the Depression, luxury goods manufacturers (in our case think boutique builders) enjoyed relatively robust sales: those with money kept buying high-end items. Not this time.

So, I believe that in addition to under-10-watt amps many amp builders will extend their product lines by creating their own line of effects pedals. After all, compared to a guitar amplifier an effects pedal requires less labor, fewer components (usually), no power supply (or an off the shelf, cheap wall wart), a dramatically smaller and less costly cabinet and, as is the case with combo amps, they don’t require a large and expensive speaker.

To an amp company, that looks like a promising path to a relatively inexpensive product line add-on. I’m certain that I am not the only amp builder who has thought of that!

However, will extending a previously amp-only product line by adding pedals be the ‘answer’ to increased sales? Maybe.

We all know the pedal market is as crowded as the amp market if not more so. Will amp company offerings cause guitarists to buy a pedal when they otherwise wouldn’t or cause them to choose the amp company’s product vs. a pedal company’s?

Time will tell, but those amp companies that successfully launch a line of pedals will do so solely on the merit of their product (and their marketing budget!): amp builder pedals will have to be sufficiently different from the crowd to garner attention and sales.

Can that happen? Who knows for sure, but I believe you will see an increasing number of pedals offered by amp companies that are, of course, designed using their knowledge of tube amp design and tone – not from a pedal manufacturer’s ‘pedal-centric’ perspective.

So, expect to see pedals that are designed to form a ‘system’ with an amp rather than being simply an add on. How a pedal compliments, enhances and changes the amp’s tone (and vice versa) and how the pedal interacts with the amp’s first preamp stage will, I think, be areas of interest for amp-centric pedal designers.

Pedals designed to, in effect (bad pun), add another channel or multiple channels to an amp… pedals designed with a frequency response perfectly matched to an amp’s voicing… overdrive and distortion based on the detailed knowledge of how tubes produce their particular mojo and long experience ‘voicing’ amps. I think that amp builder’s will have their own take on pedal design, particularly in conjunction with their own amps.

Guitar Amp Product Line Contraction – Less Choice
I think we will see some amp companies narrowing their product lines. Following the unfortunate theme of this article, higher priced and/or lower volume models may see the end of their life cycle in the coming 12 months.

Too bad for guitarists, but inevitable at least to some extent I think.

Guitar Amp Product Line Caution – Fewer New Products
This is another prediction that isn’t a surprise. When sales are down there is less money available for research, product development and product launches. Plus, these days the risk inherent in any product launch is much greater than in the past.

So, as was evident in 2009 – aside from low power amps – I believe that the number of new amp product introductions will significantly lag that of past years.

Again, too bad for guitarists, but inevitable.

2009 Tube Tone Crystal Ball Revisited.
Last year I made three predictions. As it turns out, it looks like I called two of them correctly!

1. End of the 18 Watt Guitar Amp Trend: In my opinion 2009 proved what I believed was already happening in 2008: the fascination with dual EL84 amps has ended. Although I don’t have precise statistics, I think there were dramatically fewer amps of this type launched in 2009 – yes, launches were down overall, but other than perhaps a small hand full none were twin 84s. As I pointed out last year, this is not to say that EL84 based, 18 watters aren’t good amps! In fact, the trend was legitimate – these things can sound fantastic!!
2. Guitar Amp Power Reduction – enough said above.
3. PCB Amps On The Rise: My prediction that more ‘high-end’ amps will feature printed circuit boards (PCBs) instead of hand made, stuffed and soldered circuit board has not been realized. Nonetheless, I believe that this change will occur, but when it will start given the current industry situation, who knows.

I’d like to know what you think is happening in the world of tube amps. Send me an email at: Don@MackAmps.com.

Mack Amps: Skyraider SR-15 Amp (front)

Don Mackrill
www.MackAmps.com

Tube Tone Crystal Ball 2010: Amp Trends & Future Predictions! from MyRareGuitars.com

You’ve finally made your decision to slap down some of your scarce cash on a reissue or new model tube amp built in the Far East for a BIG name manufacturer. It seems like a great deal: the vintage amps of this model sell for thousands of dollars more, it looks like the real thing and the specs appear to be the same (same tubes, same power, same controls, etc.). And, it sounded pretty darn good in the store too.

So, why should you NOT buy it and instead consider a hand made, BUDGET BOUTIQUE amp?

An excellent question and on that I’m sure will generate many opinions. Following is my take on this scenario. It may change how you pursue your quest for spine tingling tone … without having to re-mortgage your house to get it!

Why shouldn’t you buy the reasonably priced BIG name amp? That question can be answered in two words:

Value and Quality

BORING you may be thinking: these are goals that any business tries to achieve. However, in this case they really mean something and by paying attention to them you can have a significantly better amp ownership experience.

Bottom line: you CAN get an amp that sounds better and is more reliable than the BIG name, mass produced amp made in the Far East … for not a lot more money.

That’s right, in exchange for a reasonable price premium (I know … yeah right, you’re thinking) you really can get kick-ass tone that puts a mile-wide grin on your face and a piece of gear that is versatile and won’t break (and if it does it’s fixed pronto by someone who cares!). That’s the definition of a BUDGET BOUTIQUE amp. Sounds like good value? It is.

Here’s the alternate scenario to the one above. Magically, you’re now presented with a second amp featuring:

• All tube circuitry
• Kick-ass tube tone that blows you away
• Telepathic sensitivity to the player’s touch
• The ability to morph from chime to crunch to face-ripping distortion with the twist of your guitar’s volume knob
• Hand made, hand wired construction that is robust and reliable
• Customer service provided by a company that cares about creating a great ownership experience

All for only $200 – $300 more than recent Fender reissues or the same price or LESS than many Marshall tube amps… that are made in the Far East featuring printed circuit boards to minimize cost.

How do you decide whether to spring for the BUDGET BOUTIQUE amp? Let’s play out the scenario.

Is the tone difference that big a deal?
You bet it is – that’s owners speaking, not me. The difference between playing through an amp that sounds pretty darn good vs. playing through a BUDGET BOUTIQUE amp that blows you away is huge – you deserve the experience! BUDGET BOUTIQUE amps can do that.

Touch sensitivity isn’t even on my radar screen, what’s up with that?
An amp that is sensitive to your playing dynamics and instantly responds to your picking hand is a revelation. Warm, vibrant notes pop out of the amp almost before you play them. It adds a new dimension to your sound and a whole new layer of pleasure to your playing.

In my experience I set my amp up for a good tone and go for it. If I want to change tones I twiddle with the amp or throw pedals in front of it. What’s wrong with that?
Nothing. But, a really good BUDGET BOUTIQUE amp will be versatile giving you a range of awesome tones controllable from your guitar. Set the maximum volume and level of distortion you desire and then roll off your guitar’s volume to morph into beautiful clean tones and everything in between.

Won’t a mass produced amp with machine-stuffed, printed circuit boards be more reliable than a hand made amp?
Talk to owners of these amps and read on-line reviews to discover the answer. Amps that use printed circuit boards instead of hand wired boards or point-to-point wiring are inherently more difficult to repair. For example, a simple component replacement job that takes a few minutes on a hand wired amp could take an hour on a printed circuit board amp.

My local music store gives me good service. They’ll look after my amp if it breaks won’t they?
Sure they will or at least they’ll try. Unfortunately, the good people at your local music store are often stuck with a BIG name amp manufacturer’s less than satisfactory repair policy and response time. Dealing with a small amp builder can be a vastly different experience. Most recognize that satisfying EVERY customer is absolutely critical because they don’t have as many as the big guys and they know that bad customer service can sink their business. That means you get responsive service designed to get you back up and playing as quickly as possible.

Hand made, boutique amps have an image of being extremely expensive. However, BUDGET BOUTIQUE builders really do provide terrific amp value. It just takes a little effort to find them. Believe me, they’re out there all right … making great amps.

So, for a few hundred dollars more – or in some cases at the same or even lower price (!) – you can get strikingly better tone, much better reliability and personalized product support if anything goes wrong. Which amp would you choose?

BUY TONE NOT GLITZ!

Budget Boutique Amps: What Are They and Why Should You Buy One from MyRareGuitars.com