Vintage 1968 Noble EG 686-2HT Electric Guitar

How, you ask, could anything be odder than a beer conglomerate (Norlin) buying Gibson? (I guess, the more you think of suds and guitars, it’s not so hard to understand!) Well, that’s because Heads & Threads wasn’t about skin tensioners on percussion instruments or banjos. Heads & Threads was originally a pioneer in the importation of nuts and bolts made in Japan founded by Norman Sackheim. Please note his first name, the source of the “Norma” brand name. Like others before him (Jack Westheimer and sporting goods), it wasn’t such a giant step from hardware to guitars, given the times.

Vintage 1968 Noble EG 686-2HT Electric Guitar

Sackheim set up a subsidiary called, following a theme here, Strum & Drum in 1964 to import guitars and drums and related instruments. Like everyone else, Strum & Drum purchased instruments most likely from a trading company. They were the power brokers in Japan and every trading company had a stable of related manufacturers to draw upon, based on what the customer wanted. It’s darned near impossible to identify the makers of Japanese guitars with any precision. Sometimes outstanding workmanship—as in the cases of Matsumoku or FujiGen—are pretty compelling evidence, but there were so many specialty providers (eg, hardware, pickups, etc.), it’s hard to identify conclusive features. This is further complicated by the fact that imitation of successful ideas between companies was an accepted part of the culture, so just because something looked good on one brand’s product doesn’t mean it wouldn’t show up on another’s. Welcome to reality!

Vintage 1968 Noble EG 686-2HT Electric Guitar

That said, the majority of Strum & Drum’s electric guitars seem to have been sourced from the Tombo factory. A few have features that suggest Teisco, with the caveat above. There’s no way to know where the acoustics came from. The older I get, the less important that seems to get, but I also know we collectors have issues…

Norma was Strum & Drum’s major brand. Many were pretty pedestrian solidbody and hollowbody electrics that are interesting as period artifacts, and little else. Of special interest were their sparkle-finished guitars, which are about as cool as it gets with ‘60s Japanese guitars.

In 1966, Norm Sackheim’s son Ron bought the rights to Don Noble’s instrument line. Noble was a prominent Chicago-area accordionist who sold imported accordions and guitars. Some Noble guitars made by Wandré Pioli in Italy appeared, but in ’67 the line was cancelled and the Noble name was added to the Strum & Drum stable.

Vintage 1968 Noble EG 686-2HT Electric Guitar

While all this was transpiring, the Ventures were becoming guitar gods in Japan, and Japanese makers began to build Mosrite “copies.” Long story short, the Noble brand re-appeared on some Mosrite copies sold by Strum & Drum, including this 1968 copy of a Mosrite Combo hollowbody, The Noble Model No. EG 686-2HT.

I’m no Mosrite expert but I own a Combo and this copy isn’t too far off in terms of quality. Mosrites weren’t that great. And, it’s pretty historically interesting. Note the nifty “N” fingerboard inlays and real German-carve top. This guitar was the only Noble model, the only Strum & Drum Mosrite copy, and was only available until late 1969, maybe into 1970. Ironically, The Noble Mosrite Combo copy is probably as rare if not rarer than a genuine Mosrite. Such a world; go figure.

In 1969 Strum & Drum bought the rights to the National brand name—notice the N theme—and brought out the National Big Daddy, one of the earliest bolt-neck Gibson Les Paul Custom copies, in 1970, but that’s another story. Strum & Drum stumbled on into 1975 when it was sold to C. Bruno, who promptly deep-6ed the whole shebang. Seeing promise in the nuts and bolts market, the Sackheims returned to importing those essentials, which they were still doing the last time I spoke to them quite a few years ago. So, that’s what nuts and bolts—or Heads & Threads—have to do with our favorite obsession, and some venerable brand names in guitar history.

The Nuts (& Bolts) of the Guitar Biz – Vintage 1968 Noble EG 686-2HT Electric Guitar from MyRareGuitars.com

1983 Electra Lady XV1RD Electric Guitar

We’ve already talked about that great period in the early to mid-1980s when the New Wave of Heavy Metal, combined with the emergence of L.A. as an important music center, Eddie Van Halen, and hair bands. For just a couple years before Superstrats hijacked everyone, weird-shaped pointy guitars were hip. Well, this is an example of a guitar that takes that to the extreme!

Electra guitars were made by Matsumoku in Japan for St. Louis Music (SLM). SLM started in the 1920s and grew to be a large regional music distributor. They were thick with Kay and from the late 1950s or so through to Kay’s collapse in 1968 offered Kay-made Custom Kraft guitars. Some of these, especially the later ones, are really pretty good guitars. We’ll profile one in time.

1983 Electra Lady XV1RD Electric Guitar

Like everyone else, SLM couldn’t resist the allure of Japan. Sometime in the late-’60s, SLM started to bring in guitars with the Electra brand. It was probably pretty tentative at first. But when Valco/Kay went under, options were running out. In around 1970 they introduced a “copy” of the Ampeg Dan Armstrong “See-Through” guitar called The Electra. This coincided with the rise of the copy era, and it wasn’t long before Electra was competing with Ibanez for the “beginner” market and beyond. One advantage they had was that they hired a guitar designer named Tom Presley who started designing guitars and supervising the manufacture of the electronics in St. Louis. From a certain point on, guitars came made by Matsumoku but without pickups, which were installed in the US. Those open-coil zebra pickups on Japanese Electras were American. Paul Yandell, who backed Chet Atkins, endorsed them.

Other stuff happened, but this brings us up to the early 1980s and the craze for pointy guitars. Two things happened in around 1983. One: SLM started playing with new pointy guitar designs. Two: SLM entered into a joint venture with Matsumoku and began a year-long process of taking over Matsumoku’s own brand name Westone.

1983 Electra Lady XV1RD Electric Guitar

There were a bunch of different radical designs introduced by SLM, including this Lady (obvious name!). All had the same hardware and electronics, but different shapes. The shapes speak for themselves. The cool thing was the electronics. These had two humbuckers on either side of a reverse-wound single-coil. This was Presley’s idea from back in 1971. This was controlled by a 3-way with a master volume, two tone controls for the humbuckers, and three pull-up pots. The front pot tapped the humbuckers to single coil. The middle pot activated the middle reverse-wound single-coil, and the rear pot has an out-of-phase function. There are 11 possible pickup combinations, making this one of the most versatile tonal layouts ever invented. These are great, hot, swell-playing guitars! Comfortable too! If you like to sit down, as I do in my old age, this fits very nicely with a classical position. And relatively rare. According to Presley, fewer than 200 of these were ever made. This was not cheap either. Cost was $439.50 in 1984.

From 1983-84 SLM changed its brand from Electra to Electra-Westone to Westone. You see examples of these strange shapes under a variety of names. By 1985 this novel switching system was gone and the Superstrat form was adopted. Too bad. By 1987 or ’88 Singer Sewing Machines had bought Matsumoku and killed guitar production. SLM changed the brand to Alvarez (it’s acoustic brand) and switched production to other plants, including Korea.

It’s kind of funny in a way. Rock and roll has this image and reputation for being on the edge. You know, sex, drugs, throwing TV sets out of your hotel window. Yet if you look at it from a guitar point of view, things look way more conservative. The vast majority of guitar players like the classic old shapes. Not everyone, but most. Except every once in awhile things get turned on their heads. Like when this Electra Lady was made.

Electric Ladyland (1983 Electra Lady XV1RD Electric Guitar) from MyRareGuitars.com

Back in the day, before the Internet brought cool guitars to your desktop, we used to have the pleasure of snooping out guitars in little out-of-the-way shops. Mac and Joe used to run one such parlor out on Woodland Avenue in Southwest Philly, a low-rent district for sure. After work I’d descend to the Green Line and catch either the 11 or 36 trolley, which dumped me full of anticipation in front of their store. What would I find today – a Hagstrom? A Framus?

1983 Electra Endorser X934CS Electric Guitar

One night we were hanging out near closing, when a fellow pulled his car up, ducked in and asked if we wanted to buy a Les Paul. To a guitar dealer, there are no finer words. To me (yawn), it was time to leave. Then he added, “Plus I’ve got this here Japanese Electra.” My ears perked up.

1983 Electra Endorser X934CS Electric Guitar

While Mac and Joe ogled the frankly boring mid-’70s LP, I was ogling one of the most gorgeous guitars I’d ever seen. Later I found out it was a 1983 Electra Endorser X934CS. A set-in neck with no heel. Mahogany with a carved maple cap that had flame so deep you got high staring at it. Finished in cherry sunburst, my favorite. Plus lots of that early ’80s brass for sustain. Sustain? These humbuckers, which turned out to be original and American, scream forever, enough to blister the paint off the other guitar. Besides having push-pull pots with coil taps and phase reversal. I’m a sucker for those every time. The fit and finish were impeccable.

This was my first encounter with an Electra, and I was hooked. Looking back in the pages of old Guitar Player magazines led me to St. Louis Music. A phone call led me to Tom Presley, the man who directed most of the Electra line through the 1970s and actually designed the Endorser. The Endorser actually was a straight, fancy version of part of the earlier Electra MPC line, which had the cool plug-in sound modules.

1983 Electra Endorser X934CS Electric Guitar

This guitar, indeed all of the Electras and later Westones were designed in the U.S. and built by the legendary Matsumoku factory in Matsumoku City, Japan, one of the great guitar makers. Matsumoku produced some of the higher-end Aria guitars (and some Epiphones) of the ’70s, and sold its own very fine Westones before St. Louis Music took over the brand name in ’84. Matsumoku also made sewing machines – go figure – and in 1987 or ’88 was bought by Singer, who shut down the guitar operation. The Yen was so expensive by then that it was pretty hard to export to the U.S. anyway.

1983 Electra Endorser X934CS Electric Guitar

Mac and Joe bought both guitars and continued to “ooh and aah” over the Gibson. I timidly asked how much for the Electra, and they waved their hands as if brushing a fly and said “Three bucks.” I left them to their ecstasy (mental) and, a big grin on my face, quietly slipped out with my treasure to catch the trolley back toward town. This Electra Endorser is still one of my favorite guitars to this day.

Hey, man. Wanna Buy a Les Paul? (1983 Electra Endorser X934CS Electric Guitar) from MyRareGuitars.com