1982 Daion Savage Power Mark XX Electric Guitar

The event in question was the practice of copying American guitar designs by Japanese manufacturers. The Japanese hit on the copy strategy pretty early on. The American guitar industry was pretty robust when the guitar boom hit in the early 1960s. But it couldn’t meet the total demand of maturing Baby Boomers and the gap was filled by European guitar makers such as EKO and Framus. By 1966 or ’67 the Japanese had begun to copy European guitars that were popular in the US market, most notably the EKO violin guitar (itself just one of many Euro takes on the Gibson EB-0 bass).

1982 Daion Savage Power Mark XX Electric Guitar

The turning point, in a delicious irony, was precipitated by Gibson. Gibson had dominated the high end of electric solidbody guitars with its ‘50s Les Paul models. Glued-in necks on a mahogany body with a carved maple top. Yum, yum! But Gibson got bored with the design in 1961 and changed the Les Paul over to what would become the SG. Contract problems with Les ended the model name soon thereafter. The SG did ok, but not as well as the Les Paul. The times had something to do with it. Gibson made nice with Les and reintroduced the Gibson Les Paul in 1968. The version it chose to resuscitate was the black-finished Les Paul Custom.

What follows is somewhat apocryphal. Meaning there’s no incontrovertible proof. Shiro Arai, the man behind Aria guitars, was at the 1968 NAMM show where the reissue LP Custom was featured. He took one look at it. Hmm. It’s a copy of the old Les Paul. Copy!!!

1982 Daion Savage Power Mark XX Electric Guitar

The first Japanese “copies” of the Les Paul Black Beauty appeared the following year—bolt-on necks and not precise by any means. But it didn’t take long for the notion to blossom. By 1974 at least the Japanese were building copy guitars that were nearly as good as the originals. Certainly as good looking, and a heckuva lot cheaper. Gibson was—understandably—not happy.

In the summer of 1977 Norlin, Gibson’s parent company, sued Elger Guitars, the American arm of Hoshino, owner of the Ibanez brand name, in Philadelphia Federal Court. The charge was trademark infringement, based on the copying of Gibson’s headstock design. The plan was to seriously damage the Japanese makers. You know, sweep into the Summer NAMM show and scoop up the entire Ibanez display. Take that! Of course, here’s where the unintended consequences come in.

1982 Daion Savage Power Mark XX Electric Guitar

First of all, Gibson hadn’t noticed that Ibanez had already changed its headstocks. In an amusing twist, they actually looked more like Guild heads grafted on Gibson guitars! No confiscations. Furthermore, Elger reached an out-of-court settlement agreeing not to copy Gibson headstocks. More importantly, the lawsuit gave Hoshino a kick in the pants toward coming up with new designs that American guitarists wanted anyway. The copy era had run its course. Americans wanted natural-finished guitars made out of exotic woods. The result was Ibanez Musicians, Aria Pro II Rev Sounds, and various very cool Westones. Not to mention Travis Beans and Kramers.

Which brings us back to this guitar, which appeared right in the middle of that natural craze. Daion was a brand that debuted in 1978, part of a collaboration between MusiConics International, Inc. (MCI) of Waco, Texas, best known as the makers of the legendary Guitorgan, and the luthier Hirotsuga Teradaira, a maker who specialized in cedar-topped guitars outfitted with brass nuts and saddles for increased sustain. The most famous product of this liaison was the asymmetrical acoustic-electric Daion Headhunter.

Daion introduced its first solidbody electrics—the Power series—in 1981 or thereabouts. There were two basses (Power Mark X-B, Mark X-B2) and either two or four guitars (Power Mark X, Mark XX, Mark XXV, Mark XXX). The Mark XX shown here (#820397) was the top of the line. This is just spectacular. First of all, it’s a neck-through-body guitar, the neck core consisting of two thick strips of rosewood with a thin piece of maple in the middle sandwiched between four plies of maple, two per side, themselves separated with a thin slice of rosewood. The wings of the body are another sandwich, this time two pieces of nicely figured ash on either side of another layer of rosewood. The beauty of the sandwich notion is that when you carve out a contour, like on the back of the beauty, you reveal the gorgeous rosewood. It would be unthinkable in these days of dwindling rainforest to use this much rosewood on a solidbody! Another law I always obey is when an electric guitar is made out of a good chuck of rosewood: buy it!

Of course there’s also the de-rigueur brass fittings and a pair of coil taps on the ballsy humbuckers. Did I mention the original green alligator hardshell case? This is sweet.

Daion actually produced several other models, including the cool Savage line, but the Power Marks are superfine examples of Japanese lathery flexing its considerable muscles following Gibson’s ill-timed attempt to put the kibosh on Japanese guitar making. They never could have imagined that their efforts to end copying would be so successful yet lead to guitars like this Daion Power Mark XX. Good name. Good law.

Sandwich Time (1982 Daion Savage Power Mark XX Electric Guitar) from MyRareGuitars.com

Vintage 1979 Martin EM-18 Electric Guitar

Yes, Martha, that’s Martin. That’s because the late ’70s was one of Martin’s periodic failed attempts to break into the electric guitar market. That Martin never managed to challenge Fender or Gibson, or anyone else, for that matter, doesn’t mean they failed to make a pretty good guitar. Just that venturing outside your core competency can be pretty risky! So when I found this in a pawn shop in Philly, just down the pike from Nazareth, I had to pick it up!

Martin’s first attempts at making electrics occurred in the 1950s when it tried slapping DeArmond pickups on dreadnoughts. Ever hear of those? Then in 1961-62 Martin tried to market some thinline F-series electrics. These were pretty cool guitars with a unique design, but they never really caught on and were gone by mid-1965. Fast forward to the ’70s.

Vintage 1979 Martin EM-18 Electric Guitar

The 1970s were a strange time, to say the least! It had anti-war protests, wild inflation, fondue, gas shortages, odd new Japanese cars, presidential resignations, new STDs, and, man, disco. Disco! Guitarists were panicked by disco. Most of it was played on keyboard synthesizers and axe-slingers were afraid interest in guitars would disappear! Of course, they hadn’t reckoned on a young Eddie Van Halen! In contrast with the glitzy glam of disco spandex was the “back-to-nature” look.

The taste for natural-looking guitars coincided with the end of the Copy Era in 1978. Elger Guitars, the American beachhead of Hoshino, makers of Ibanez guitars, established itself by making high-quality copies of American guitars, as well as creating some interesting variations and original models (think Iceman). When Norlin/Gibson sued them, they introduced the Musicians and Studios, inspired by the neck-through, active creations of Alembic (and the Grateful Dead, kings of natural enjoyment). While somewhat more exotic in shape, Bernie Rico’s B.C. Rich guitars were also within this mode, as were the lesser known S.D.Curlees.

Vintage 1979 Martin EM-18 Electric Guitar

So anyhow it was into this mix of anti-disco naturalness that Martin tried again with its E Series. The Es were the creation of Dick Boak, who came to Martin as a draftsman in 1976 and by ’77 was given the project of coming up with some new electric guitars. Like many designs of the late ’70s, these have a kind of “organic” quality that’s unique in guitar chronology. The prototypes were produced in ’78 and the guitars entered production in 1979. Two guitars and one bass were made, all with glued-in necks and the retro “Stauffer-style” headstocks, reflecting Martin’s original 19th Century guitars. The guitars were the E-18 and EM-18. The E-18 came with a pair of DiMarzios and a phase switch. The EM-18 sported Mighty Mite pickups with series/parallel switches. The EB-18 was a bass version with one DiMarzio, though later versions had Schallers.

Following the au naturale aesthetics, this EM-18 has a 9-piece maple and rosewood laminated body, with a set-in mahogany neck. This is really a decent guitar, with screaming pickups. Mighty Mites were hot! Rarest of the ’70s Martins was the E-18 at 341 made. 874 EBs were produced. Most plentiful was the EM-18 with 1375 being produced until 1982. Serial numbers began at 1000 and this is #1034, so it was the 35th made.

Alas, for better or worse, the fad for “natural” guitars was pretty much over by the early ’80s, when these guitars bit the dust. Martin imported some Japanese-made Stingers following the E-affair, but never again really returned to the idea of competing in the solidbody arena. Dick Boak would later become one of Martin’s key marketing people. Finally, in fairness I have to say that despite the great fears about disco, there actually were a fair number of them that had some bitchin’ guitar parts! So it wasn’t quite as dire as we thought at the time. Seems to be a pattern there.

C.F. Martin Takes on Disco? (1979 Martin EM-18 Electric Guitar) from MyRareGuitars.com