There’s not much I know about St. Moritz, Switzerland (or Aspen, for that matter). There’s not even much I know about this St. Moritz stereo guitar. But I’m pretty sure I like all of them. Certainly I love this guitar, which is pretty revolutionary.

Some of my greatest experiences in music have been in ensembles, but for the most part I’ve been a soloist. Already in the late ‘60s I was thinking about ways I could split signals to different amps. There wasn’t really much of a concept of effects yet back then. There were some effects, but they were pretty esoteric and I didn’t know about them. But I thought it would be so cool if you could create a surround sound sending parts of your signal this way and part of it that, kind of like panning. I doodled with primitive plans. It never went anywhere. I’m no engineer.

1968 St. Moritz Stereo Guitar

And I didn’t know there were people thinking about this problem already. But as this ca. 1968 St. Moritz stereo guitar demonstrates, they were.

The notion of stereophonic sound goes back at least to 1881 and Clement Ader in Paris. That such an idea should apply to sound is easily understood when you realize that stereoscopic photography applying to vision had already been around for 20 years or more. A long history of stereo sound unfolds but the first commercial records appeared from Decca in 1945. A common standard was established by RIAA in September of 1957. In 1958 the first modern stereo records appeared. I remember it well. And both stereo and mono records continued to be produced over the next decade or more.

Playback in stereo is one thing. But playing in stereo, that’s another matter. In history, it’s often hard to pin-point the first “who.” But probably the first to come up with the notion of a stereo guitar was Gibson with its ES-345 in 1959, which this guitar clearly emulates. A good candidate for inventing individual pickups might be Dave Bunker, who came up with the idea in the early ‘60s. Someone may have preceded him, but I don’t know who.

1968 St. Moritz Stereo Guitar

Probably both these influences led to some wag in Japan coming up with this St. Moritz. I have no idea who may have been responsible for this brand name. A relatively fair number of this brand exists, so it must have been a significant distributor or retailer. I don’t mean to say these are common like a Teisco, but neither are they totally rare.

When I bought this guitar I expected it to be another cheapo Japanese hollowbody. There were some pretty crappy ones made back then. But plugging this one in gave me a little whiplash. This is a really sold guitar and these goofy pickups really, really pack a punch. Each little ceramic unit is mounted on a large plastic base or plate and has its own magnet, pole and coil. Wiring is split down the middle, with the output as 6-4 on one channel, 3-1 on the other. You can switch off either channel, though why you would want just treble or just bass output is a bit of a mystery! I guess turning them both off gives you a roundabout way to “standby.” You can also get a mono signal using a Mix position. There are two volumes and two tones each associated with its own channel.

As with all ‘60s Japanese guitars, the electronics leave a bit to be desired. No sliding switch provides the greatest trouble-free connection and these cheap units are particularly bad, especially with age. Thin, unshielded wire and the smallest amount of solder don’t help. Still, this is a great sounding guitar.

1968 St. Moritz Stereo Guitar

And it feels good, too. I’m not much of a thinline man, but this neck feels good and sturdy and the guitar has enough adjustments to let you set it up perfectly. The body is probably laminated, but even with that it’s better than all those little Teiscos.

I’m not really sure when this guitar is from. I’ve picked 1968 because by then the Japanese were making some very interesting guitars and the cleverness of these electronics and quality construction seem to fit with that period of creativity. But it really could be anywhere from around 1966 to 1970.

So, as far as I know, this guitar has nothing remotely to do with Switzerland. But, had I only known about this St. Moritz back in the day, I would have been in heaven! And I’m sure I could have afforded it, unlike an ES-345! And nevermind the ballsy stereo output, how could anyone resist a guitar with a pickup that looks like this?!

Alpine Wonderland (1968 St. Moritz Stereo Guitar) from MyRareGuitars.com

Vintage 1979 Martin EM-18 Electric Guitar

Yes, Martha, that’s Martin. That’s because the late ’70s was one of Martin’s periodic failed attempts to break into the electric guitar market. That Martin never managed to challenge Fender or Gibson, or anyone else, for that matter, doesn’t mean they failed to make a pretty good guitar. Just that venturing outside your core competency can be pretty risky! So when I found this in a pawn shop in Philly, just down the pike from Nazareth, I had to pick it up!

Martin’s first attempts at making electrics occurred in the 1950s when it tried slapping DeArmond pickups on dreadnoughts. Ever hear of those? Then in 1961-62 Martin tried to market some thinline F-series electrics. These were pretty cool guitars with a unique design, but they never really caught on and were gone by mid-1965. Fast forward to the ’70s.

Vintage 1979 Martin EM-18 Electric Guitar

The 1970s were a strange time, to say the least! It had anti-war protests, wild inflation, fondue, gas shortages, odd new Japanese cars, presidential resignations, new STDs, and, man, disco. Disco! Guitarists were panicked by disco. Most of it was played on keyboard synthesizers and axe-slingers were afraid interest in guitars would disappear! Of course, they hadn’t reckoned on a young Eddie Van Halen! In contrast with the glitzy glam of disco spandex was the “back-to-nature” look.

The taste for natural-looking guitars coincided with the end of the Copy Era in 1978. Elger Guitars, the American beachhead of Hoshino, makers of Ibanez guitars, established itself by making high-quality copies of American guitars, as well as creating some interesting variations and original models (think Iceman). When Norlin/Gibson sued them, they introduced the Musicians and Studios, inspired by the neck-through, active creations of Alembic (and the Grateful Dead, kings of natural enjoyment). While somewhat more exotic in shape, Bernie Rico’s B.C. Rich guitars were also within this mode, as were the lesser known S.D.Curlees.

Vintage 1979 Martin EM-18 Electric Guitar

So anyhow it was into this mix of anti-disco naturalness that Martin tried again with its E Series. The Es were the creation of Dick Boak, who came to Martin as a draftsman in 1976 and by ’77 was given the project of coming up with some new electric guitars. Like many designs of the late ’70s, these have a kind of “organic” quality that’s unique in guitar chronology. The prototypes were produced in ’78 and the guitars entered production in 1979. Two guitars and one bass were made, all with glued-in necks and the retro “Stauffer-style” headstocks, reflecting Martin’s original 19th Century guitars. The guitars were the E-18 and EM-18. The E-18 came with a pair of DiMarzios and a phase switch. The EM-18 sported Mighty Mite pickups with series/parallel switches. The EB-18 was a bass version with one DiMarzio, though later versions had Schallers.

Following the au naturale aesthetics, this EM-18 has a 9-piece maple and rosewood laminated body, with a set-in mahogany neck. This is really a decent guitar, with screaming pickups. Mighty Mites were hot! Rarest of the ’70s Martins was the E-18 at 341 made. 874 EBs were produced. Most plentiful was the EM-18 with 1375 being produced until 1982. Serial numbers began at 1000 and this is #1034, so it was the 35th made.

Alas, for better or worse, the fad for “natural” guitars was pretty much over by the early ’80s, when these guitars bit the dust. Martin imported some Japanese-made Stingers following the E-affair, but never again really returned to the idea of competing in the solidbody arena. Dick Boak would later become one of Martin’s key marketing people. Finally, in fairness I have to say that despite the great fears about disco, there actually were a fair number of them that had some bitchin’ guitar parts! So it wasn’t quite as dire as we thought at the time. Seems to be a pattern there.

C.F. Martin Takes on Disco? (1979 Martin EM-18 Electric Guitar) from MyRareGuitars.com