Let me start off by saying that the new Magnatone line of amps is no less than stellar! There are three series: the Studio Collection, Traditional Collection and the Master Collection. All exude tonal quality and craftsmanship, and that is before we consider the features of stereo pitch-shifting vibrato or tube-driven reverb. Between the three series or “collections,” Magnatone manages to offer something to meet just about every player’s needs. From five-watt studio amps to 6V6, American-voiced combos to EL34 British-inspired heads and cabs, Kornblum, Khan and the rest of the crew at Magnatone have produced a line of models that covers all of the bases.

Magnatone Amps

Each collection includes three models. In the Studio Collection, Magnatone offers up three lower-wattage, class A tube amplifiers housed in solid pine, finger jointed cabinets covered in either black or burgundy faux crocodile covering.

The Lyric is a no-frills, 10 watt, Class A combo featuring one 12AX7, one 6L6 power tube and a 10-inch speaker. It’s perfect for studio, rehearsal and small club performances.

The Varsity is the big brother to the Lyric. A 15 watt, push-pull class A amplifier featuring two 12AX7 preamp tubes, two EL84 power tubes and a GZ34 rectifier, the Varsity is the perfect size for stage and studio. The combo houses a 75 watt, 12″ custom Magnatone speaker in a box that’s a bit larger than you might expect. The result is an amp with enough power and bottom end to blow the doors off of most joints. One of the coolest features of the Varsity is the Negative Feedback Switch, which acts as a 8db boost/cut, allowing the amp to take on two unique sonic personalities.

The third model in the Studio Collection is the new Panoramic. Debuted at the 2014 NAMM trade show, the Panoramic is a stereo, 5 watts per side, single-ended class A amplifier with two 12 AX7s, a 12AU7 and a duet of 6V6 power tubes. The Panoramic offers the famous Magnatone pitch-shifting, varistor stereo vibrato. Cabinet options include a 1×12″ or stereo 2-10″ speaker cab.

The Traditional Collection showcases the Twilighter, Twilighter Stereo and Single V models. Encased in a classy, brown tolex with retro style, the Traditional series amplifiers would look equally great on stage, in the studio or as a fine piece of furniture in your living room! All three models are American-voiced, push-pull class AB amplifiers featuring either 6V6 or 6L6 power tubes. All Traditional series amps also feature a tube driven, long pan reverb and true pitch-shifting, varistor vibrato which can be switched to conventional tremolo via the FM-AM switch. Each member of the Traditional Collection is an outstanding, boutique, American-voiced tube amp with a warmth and bloom usually only heard in the finest vintage tube amps of the 1960’s.

The Vibrato effect departs from the original vintage design by producing a much more lush and three dimensional quality that can be slowed much slower than it’s ancestors. The result is unsurpassed, dynamic fidelity with a modulation that is mesmerizing.

The Master Collection offers three models inspired by the British amp companies of the ’60s. The Super Fifteen and Super Thirty are 15 watt and stereo 15 watts per side, respectively. They are EL 84, push-pull class A amplifiers designed with sparkly, British styled clean tones as well as full throttle A class overdrive capabilities. Pair that with the option of Magantone’s true pitch-shifting vibrato and you have an amp that will please any die-hard, class A, British-tone purist!

The Super Fifty-Nine head is a unique model, even though it is listed as part of the Master Collection and aesthetically has the same black tolex and white satin grill cloth as its A class siblings. The Super Fifty-Nine is a British behemoth that features a two EL34, 45 watt, push-pull class AB power section. With two channels, the Super Fifty-Nine has the ability to straddle vintage British tones as well as more modern, gainy rock tones of the ’70s and ’80s. With an input layout similar to a vintage Bassman and the pitch-shifting vibrato circuit available in the classic channel only, one can bridge the two channels to produce a warbley, uni-vibe effect that conjures the soul of Hendrix and Trower. After hearing the Super Fifty-Nine, it comes as no surprise that the model was developed in conjunction with Billy Gibbons and has been the Reverend’s go to rig for the last year or so.

Each model is unique yet consistently voiced in the new Magnatone tradition. Most models come with either Magnatone branded, WGS designed speakers, or Celestion Gold Alnicos (Lyric is supplied with a Jensen P10R). Some models include a two button footswitch, and a 20k expression pedal is also optional for hands-free control of the vibrato speed.

Although Magnatone is currently offering amplifiers only, plans are underway to offer high end Magnatone guitars with the help of Boise-based luthiers John and Jake Bolin of Bolin Guitars.

So while we currently live in the golden age of boutique gear, it may seem an impossible feat to offer up something unique both in aesthetic style and high fidelity that balances the much sought retro tones and looks of the great classics with the needs of modern players. Yet Ted Kornblum, Obeid Khan, and the team at Magnatone have managed to do just that! With great tone, vibe and style, the Magnatone line of amplifiers is a home run, and the redesigned, true pitch-shifting, varistor vibrato is just the icing on the cake.

Magnatoneusa.com

Written by: David Anderson

Magnatone Amps – The Evolution of Boutique Tone, Yesterday & Today (Part 2) from MyRareGuitars.com

Magnatone Amps

As a person who has worked in the music retail industry for more than 20 years, I can’t tell you how many times I’ve heard about how a quality manufacture was acquired by a larger corporation and imploded from bad “business” decisions, ruining the brand in the process. While not the rule, it happens more often than not in most every industry.

So imagine you work for a family-owned company that distributes music equipment. One day, you are looking through some of the old family catalogs and discover that a very cool, unique brand, which has been out of production for years, has a trademark that has expired and is just sitting there for the taking. What would you do?

Magnatone Amps

Ted Kornblum’s grandfather founded St. Louis Music Supply Co. in 1922. Among the many brands that SLM has distributed are Ampeg, Crate, Alvarez, and Knilling. Also on the company’s distribution list: Magnatone.

Magnatone was started in 1946 by Art Duhamell, who purchased the Dickerson Musical Instrument Manufacturing Company. Dickerson was a small, Southern California builder who produced lap steels and amplifiers. Duhamell changed the name to Magnatone a division of his Magna Electronics Company in Los Angeles. Magna also produced record players, speakers, radios and organs as well as amplifiers under brands such as ToneMaster, DaVinci, Pac-Amp, and Estey. The Estey organ’s vibrato circuit was integral in the birth of the famous Magnatone pitch shifting vibrato feature,(but more on that later). Though Magnatone had a good run of building some of the first, high fidelity, innovative, “boutique” amps to hit the market, the company was plagued by mergers and buy outs, poor business decisions, and bad investments. In the end, Magnatone was no more by the end of the 1960’s.

Magnatone Amps

Fast forward to the early 2000’s, Ted is sitting at his desk one day and he discovers that the Magnatone trademark was abandoned — there for the taking! So Ted quietly makes some inquiries and soon finds himself the owner of the Magnatone brand. He doesn’t tell anyone. Not even his buddy, the Rev Billy Gibbons. He just… waits.

After some years the tables turned, and SLM was that company that ended up being acquired by a larger corporation. We won’t get into the details, but Ted Kornblum eventually found himself free to do what he pleased. Maybe start his own company… maybe do something with his secret acquisition, Magnatone.

Now you have to understand, back when Magnatone amps were made, Fender was the utility amp of time, and Ampeg appealed to the jazz market. Magnatone, by contrast, was known as a boutique amplifier, decades before the boutique craze began. Magnatone amps were not cheap. They had great fidelity, reverb and that famous, pitch shifting stereo vibrato. Fender’s dedicated vibrato channel was actually tremolo, not vibrato, changing the amplitude or volume of the signal, not the pitch. To further muddy the waters, Fender incorrectly labeled its guitars’ vibrato unit a tremolo.

Magnatone Amps

So Ted had been sitting on this brand a while. He had a long time to think about how to revive the Magnatone line. The first step would be putting together a design team that could make the amps a reality. While Magnatone was ahead of its time as far as amp design is concerned, it did have its flaws. For one, the amps were fragile, not up to par to today’s rigorous standards. They also had limited power output — not conducive to today’s rock ‘n roll needs. So the new Magnatones would have to have a balance of both worlds. That luscious, true pitch shifting vibrato, tremolo (yes that FM-AM switch allows for either effect) and a deep, well-like reverb — but with more under the hood, some rock ‘n roll torque for the heavy hitters!

To put this plan in motion, Ted had an ace in his pocket… a guy right here in St. Louis who was responsible for designing practically all things tube that came out of SLM, including the revered Crate Vintage Club series amps. Obeid Khan is not just an engineer with a soldering gun, he’s a player…a serious player! Ask anyone in town, they’ll tell you, Obeid Khan is a monster when it comes to amps and blistering guitar. Khan, splitting time between his own company, Reason amps, and a position repairing vintage tube amps for local vintage gear gurus, Killer Vintage, decided he was up to the challenge of working on the foundation and design on the new Magnatone amps.

Ted and Obeid enlisted a team of engineers including Ken Matthews, Greg Geerling, Dan Ryterski, Chris Villani, George McKale, and the famous Neil Young tech, Larry Cragg to make the Magnatone line a reality. Another ace in the hole was having local cabinet builder and owner of Vintage-Amp Restoration, Gregg Hopkins, involved in the design of the amps, making sure to pay homage aesthetically to Magnatone’s retro look.

Magnatone Amps

So with an all-star team of engineers and the discriminating ears of players like Billy Gibbons, Khan, and Larry Cragg, the team began to prototype the first models of the new Magnatone amplifier and guitar company. Once the first models began rolling off the bench, the decision was made to bring Dave Hinson, owner of Killer Vintage (June 2012 myrareguitars.com) on as sales manager in order to help with dealer placement.

Next month we’ll take a look at the models and features including the magic of the Magnatone Varistor Vibrato!

Written by: David Anderson

Magnatone Amps – The Evolution of Boutique Tone, Yesterday & Today (Part 1) from MyRareGuitars.com

For instance, the since-discontinued Behringer Vintager AC112, is a pretty great solid state amp/tube hybrid (a single 12AX7 in the preamp stage) with some killer digital effects. You can snag them for under $150 on eBay and they’re worth every penny, if for the eleven reverbs alone. Yup, that’s right. Eleven reverbs – various models from spring reverb emulation to studio, stage, chamber and plate reverb. And all pretty snazzy sounding. Is everything about it great? Nope – or else I wouldn’t own all these Valcos and Magnatones and Silvertones. What doesn’t it do? Well, for one, the distortion blows chunks. It doesn’t have the richness and depth and dimension when it saturates – which, for me, is the true greatness of tubes specifically and analog technology in general.

Take, for instance, the difference of recording drums on digital versus tape. Push the tape a little hard and you get a warm thick lush saturation. Push the digital too hard and you get that crappy “fcccttttt” sound. Digital does cleans really well, but when you want that sound of tape saturation, there’s nothing quite like the real thing.

This is especially true with tape delay units. Run in front of a good tube amp, a nice tape echo unit can act as a great thickening preamp, along with its more obvious (and intended) applications, such as the delay itself.

What tape delay unit should you get? Got a thousand bucks – then go for the Fulltone Tube Tape Echo. It’s an amazing piece of machinery and probably the best sounding delay I’ve ever heard. However, most of us (especially us Valco/Teisco/Silvertone loving dweebs) wouldn’t pay a grand for a tape delay, when there are several really cool options available for a lot less money. And add the fact that they sound as good in their own way, and, wow, let’s go shopping.

Along with the Fulltone, at the high dollar end of the market, is a vintage Maestro Echoplex. This is the Jimmy Page classic – sounds great. Well designed and pretty awesome. But also really expensive – so, not for us. Another classic, really expensive and not for us tube tape delay? The Watkins Copycat.

If we’re going to come down the price ladder, we’re going to have to get to the solid state vintage devices. And here, I’d argue, is where a lot of the great deals (and great sounding units) and hiding out, waiting to be snagged up. Solid state tape delay units are a great deal on the vintage market – and since so much of the vintage delay tone comes from the tape itself and not the tube, the solid state is a great, reliable, good sounding option here.

Arguably the most famous of the solid state delays is the Brian Setzer favorite – the Roland Space Echo. This is a killer sounding unit – capable of combining (in the RE-301 model, at least) the slap-back delay along with Roland’s awesome chorus effect – quite a combination. These seem to be going in the $450-700 range these days on eBay. Better than the price of the tube units, but still too much for the frugal (i.e. cheap bastards) among us.

So, what’s a rockabilly boy or girl to do? Two relatively unsung (but worthy of praise) vintage tape delay models are a good option here. The Univox Echo Tech (reputedly used, for what it’s worth, on Van Halen’s Eruption – not my cup of tone tea, but one many people love big time). The Univox units go for around $200 (for one needing work) to $350, but they are more often than not broken, or in need of work (more than the other vintage units, these seem to lose a point or two for reliability).

Electra EP 350 Flat Response Tape Echo

And, last but definitely not least in this roundup is this month’s crazy eBay find: The Electra EP 350 Flat Response Tape Echo. Like the Roland, this is a combination unit (the Electra carries a reverb along with the tape delay, rather than a chorus). Unlike say, an Echoplex, the Electra doesn’t use a tape cartridge – but rather has a loop of tape running free on one side, then it gets fed over six heads as it travels around a see-though top (which is just too cool).

How does it sound? Pretty awesome – as good as the Roland Space Echo. Rich, with a fat density and a very versatile (for analog – no 15 second delays here – also no cool “Sound on Sound” feature like an Echoplex, sadly) range of echo tones. The reverbs are pretty cool. There’s a standard reverb that sounds very much like one from an Ampeg (the jazzy verb as opposed to Fender’s surf vibe), plus a “cathedral” reverb that’s very cavernous indeed.

Electra EP 350 Flat Response Tape Echo

On the echo side, there’s the echo alone, or the echo combined with any (or all!) of the reverbs. You can choose several modes – with different tape heads being engaged in a number of combinations. With controls for “Echo” (depth), “Echo Repeat” and “Delay Time” you can go anywhere from a subtle doubling/thickening, to full rockabilly slapback, to full feedback freakout (and NOTHING sounds quite like a tape echo with the “Repeat” and “Delay Time” both cranked and played with it’s a zany sonic assault).

For the investigators and hunters among us, who made the Electra? Hard to say. Electra was imported and branded by the St. Louis Music company (of Ampeg fame, among others), but made in Japan at one of the many great effects manufactures there. Probably manufactured at the Shin-ei factory, but that’s an educated (or semi-educated) guess. Be on the lookout. These are true Tape Echo units that have that singular vintage analog sound that you can only get from tape, and they can be had for half the price of most other vintage units (the finicky Univox excepted).

Rob’s Crazy eBay Finds: Electra EP 350 Flat Response Tape Echo from MyRareGuitars.com

1983 Electra Lady XV1RD Electric Guitar

We’ve already talked about that great period in the early to mid-1980s when the New Wave of Heavy Metal, combined with the emergence of L.A. as an important music center, Eddie Van Halen, and hair bands. For just a couple years before Superstrats hijacked everyone, weird-shaped pointy guitars were hip. Well, this is an example of a guitar that takes that to the extreme!

Electra guitars were made by Matsumoku in Japan for St. Louis Music (SLM). SLM started in the 1920s and grew to be a large regional music distributor. They were thick with Kay and from the late 1950s or so through to Kay’s collapse in 1968 offered Kay-made Custom Kraft guitars. Some of these, especially the later ones, are really pretty good guitars. We’ll profile one in time.

1983 Electra Lady XV1RD Electric Guitar

Like everyone else, SLM couldn’t resist the allure of Japan. Sometime in the late-’60s, SLM started to bring in guitars with the Electra brand. It was probably pretty tentative at first. But when Valco/Kay went under, options were running out. In around 1970 they introduced a “copy” of the Ampeg Dan Armstrong “See-Through” guitar called The Electra. This coincided with the rise of the copy era, and it wasn’t long before Electra was competing with Ibanez for the “beginner” market and beyond. One advantage they had was that they hired a guitar designer named Tom Presley who started designing guitars and supervising the manufacture of the electronics in St. Louis. From a certain point on, guitars came made by Matsumoku but without pickups, which were installed in the US. Those open-coil zebra pickups on Japanese Electras were American. Paul Yandell, who backed Chet Atkins, endorsed them.

Other stuff happened, but this brings us up to the early 1980s and the craze for pointy guitars. Two things happened in around 1983. One: SLM started playing with new pointy guitar designs. Two: SLM entered into a joint venture with Matsumoku and began a year-long process of taking over Matsumoku’s own brand name Westone.

1983 Electra Lady XV1RD Electric Guitar

There were a bunch of different radical designs introduced by SLM, including this Lady (obvious name!). All had the same hardware and electronics, but different shapes. The shapes speak for themselves. The cool thing was the electronics. These had two humbuckers on either side of a reverse-wound single-coil. This was Presley’s idea from back in 1971. This was controlled by a 3-way with a master volume, two tone controls for the humbuckers, and three pull-up pots. The front pot tapped the humbuckers to single coil. The middle pot activated the middle reverse-wound single-coil, and the rear pot has an out-of-phase function. There are 11 possible pickup combinations, making this one of the most versatile tonal layouts ever invented. These are great, hot, swell-playing guitars! Comfortable too! If you like to sit down, as I do in my old age, this fits very nicely with a classical position. And relatively rare. According to Presley, fewer than 200 of these were ever made. This was not cheap either. Cost was $439.50 in 1984.

From 1983-84 SLM changed its brand from Electra to Electra-Westone to Westone. You see examples of these strange shapes under a variety of names. By 1985 this novel switching system was gone and the Superstrat form was adopted. Too bad. By 1987 or ’88 Singer Sewing Machines had bought Matsumoku and killed guitar production. SLM changed the brand to Alvarez (it’s acoustic brand) and switched production to other plants, including Korea.

It’s kind of funny in a way. Rock and roll has this image and reputation for being on the edge. You know, sex, drugs, throwing TV sets out of your hotel window. Yet if you look at it from a guitar point of view, things look way more conservative. The vast majority of guitar players like the classic old shapes. Not everyone, but most. Except every once in awhile things get turned on their heads. Like when this Electra Lady was made.

Electric Ladyland (1983 Electra Lady XV1RD Electric Guitar) from MyRareGuitars.com