The Different Strummer

It’s odd that I never thought of things this way before but it was encountering Japanese guitars that started me on the road to writing guitar history.  It was probably more about coincidence—and me being cheap—than any sort of far-sighted strategy, maybe salted with a generous dash of aesthetic appreciation.  In fact, it was this very Japanese Yamaha SC-600 that provided the “Aha” moment!

I began shopping for electric guitars in the mid-1980s after I finally started holding on to decent paying jobs.  I’d been an acoustic player for several decades and thought I ought to have a solidbody electric.  I had a radio show at the time and spent a lot of time combing through record bins looking for interesting guitar records.  This brought me in contact with lots of 2^nd-hand stores of various types, where you’d occasionally encounter a guitar.  I was on a record mission at this sort of pawn shop in New Jersey when I found my first, a Japanese-made, 4-pickup 1967 Kent with birdseye maple top and back laminates and this really groovy wide, almost Baroque black and white plastic strips on the side.  It spoke to me and at around $80 was quickly mine.

A few more guitars followed until the day I walked into Lou’s Pawn Shop in Upper Darby, PA.  It’s still there, actually.  That’s when this red beauty reached out to me.  It cost more than $80, but not a fortune.  Back then, Japanese guitars were considered “used guitars,” not in any way collectible.  That denomination was reserved for Pre-War Martins and old Les Pauls and Strats…American guitars.  There were whole books about those.  Nothing about Kents or Yamahas.  Nada.

Every time I would find one of these mysterious beauties, I’d ask the seller, “What’s the story about this guitar?”  And the seller would invariably shrug his shoulders and utter, “I dunno.”  It would kind of annoy me.  But by the time I got to this Yamaha, I’d heard the same ignorant response numerous times.  That’s when, like the Blues Brothers watching James Brown, the light turned on.  I was on a mission from God.  I would figure out the stories of these unloved guitars and tell them.  I called the editor of the then fairly new Vintage Guitar Magazine and asked if he’d be interested in publishing these stories and I’ve never looked back since.  Fortunately, the world has come a long way, baby, since those days in the desert!

So, what was it that caught my eye that day?  Obviously being a nice cherry red helped.  And that distinctive shape, which turned out to have more significance that I knew at the time.  Then I saw that it was a neck-through-body guitar, a feature that was highly prized back then.  Then I cast my gaze over that arm contour, realizing that Yamaha had built a “sandwich” with an alder core between a thin layer of mahogany topped with nicely figured ash.  Slice through that sandwich at an angle and you get a really gorgeous guitar!  I’m usually more of a humbucker than single-coil kind of guy, but these are beefy units and the five-way switch gives you those coveted glassy out-of-phase sounds.

It was only years later that I realized that the Yamaha SC-600 was actually a take—sort of a revival of—on a classic Yamaha design from the 1960s, the “Blue Jeans” models that were unique models, sold only domestically (or at least in Asia), inspired by the Mosrite Ventures guitars so beloved in Japan.  Yamaha kind of got sidetracked in the mid-1970s when its SG series of double-cutaway solids found considerable popularity—and great press coverage—thanks largely due to the endorsement by Carlos Santana.

As much as I liked the SC-600, I think I was pretty much in a minority.  The model was not especially well-received, at least in the U.S., and these were only offered in 1981 and ’82.  The SC-600 had a companion SC-400 that was also a pretty guitar, differing in that it had a set-in neck and the body was flat with no arm contour.  I have no idea it these are especially rare, but with such a short production timeline, they’re probably not plentiful.  Contrary to popular opinion, no Japanese guitar companies were selling boat-loads of guitars yet in 1982.  Certainly I had no one competing against me for that SC-600 the day I walked into Lou’s and the salesman shrugged his shoulders in yet another “I dunno.”

One never knows what path his or her life will take, of course.  I may have been destined to write guitar history even if I hadn’t heard the siren call of those Japanese guitars back in the 1980s.  But finding all those great Japanese guitar designs, pretty much unwanted, unloved, and unknown—and not expensive—certainly turned into a mission from God!

Heeding the Siren Call from MyRareGuitars.com

The Different Strummer

I’ve always been a sucker for oddball guitars.  A LaBaye 2×4?  You bet!  A Bunker Astral Series Sunstar?  Yup!  A Jay Turser Shark?  O’Hagan Shark?  Of course.  So, when a chance to get a moon-shaped guitars beckoned, the call was irresistible.  Now, despite its hallowed place in the annals of electric guitar history, the LaBaye 2×4 is, in reality, pretty much a novelty.  The Kawai MS-700 MoonSault, on the other hand, is one serious guitar.

Ironically, while Japanese guitar-makers made their reputations by making copies (more or less) of popular guitar models since the early 1960s, at least, there has always been an opposing stream of Japanese guitar design.  To the yin of guitars that look like European and American models has been juxtaposed a yang of uniquely Japanese designs.  For every Burns Bison of EKO Violin guitar inspiration there were a a few Kawai Concerts or Teisco May Queens.  For every Les Paul and Strat there were a few Ibanez Icemen or Kawai MoonSaults.

I think in some ways, these original guitar shapes can be seen as a manifestation of Japanese pride.  As in, all right, I’ll make copies of your Les Pauls in order to sell guitars and gain market share and keep people working.  But I’m going to build this totally unique guitar, too.  Nah, nah, nah, nah, nah.

The Teisco May Queens and Kawai Concerts of the 1960s were a bit too radical to find much acceptance in Western markets.  I don’t even think Japanese companies ever really pushed them for exports and very few American importers were interested in try to sell them.  Plus, those guitars appeared in around 1967 and ’68.  By that time popular music was well on its way to worshipping the guitar god, like Jimi or Eric.  No way either of them would show up to a stadium playing a May Queen.

As near as I can tell, guitars like the Iceman and MoonSault—and a few others—showed up right around 1975 or thereabouts, ironically just as the ‘70s “copy era” was kicking into high gear.  Like I said, it’s hard not to see this 2^nd wave of Japanese designs  as a reaction.  The difference this time was that they appeared just as glam rock was becoming popular.  Axemen in platform shoes, full costumes and Kabuki make-up didn’t have any problem at all showing up with a Kramer Axe or Ibanez Iceman.  It made the act all that much more outrageous.  In your eye, mom and dad!

The Iceman, made by FujiGen Gakki, and Kawai’s MoonSault, seem to be the only of these exotic Japanese designs to make it to North America.  Thanks to KISS, the Iceman was the more successful of the two.  I don’t think that tons were ever made, but it became a mainstay of the Ibanez catalog for some time.  Fuji also made some Greco versions for domestic consumption.  Kawai did promote the MoonSault, but Kawai didn’t have an American subsidiary (Ibanez had Elger Guitars), nor did it ever have a Gene Simmons.  If I’m not mistaken, Devo briefly played a MoonSault, but by Devo’s time serious rifts in the music industry were already becoming apparent, and guitar players didn’t rush out to buy what Mark Mothersbaugh played.  So, Kawai MoonSaults are pretty rare birds.

Of the rare MoonSaults, this MS-700 is an even rarer example.  These were only built from December of 1982 to April of 1983, maybe 5 months.  This guitar has a serial number of D-150, which I presume to mean December, guitar number 150.  The blue-silverburst finish was very popular for a brief period during the early 1980s.  I never cared much for it, even though it qualifies as oddball, I think! 

I don’t know what the body on this is, but the neck is glued-in mahogany and I suspect so is the body.  Note the abalone phases of the moon for position markers!  Many pickups from this era were Gotohs, but I don’t know what these are.  They scream.  There’s a master volume control and a tone control for each humbucker.  Those are push-pull pots that give you a coil tap and phase reversal.  I love this kind of tonal versatility.

The MoonSault offers great visual imagery, but if, like me, you haven’t played in a band for more time than some readers have been alive, you might, like me, enjoy playing sitting down.  A Vee actually sits nicely on your right leg.  The waist of a Les Paul on your left.  A MoonSault, not so much on either!  It kind of slips and slides.  Better for the young.

But that’s no reason not to heed the call if a MoonSault ever beckons you.  This guitar was loaned to the Museum of Fine Arts in Boston for their ground-breaking Dangerous Curves exhibition of 1999-2000.  You can see it in the exhibition catalog.  It’s now part of the MFA’s permanent collection, a reminder of Japanese pride in their ability to design great guitars!

Bad Moon Rising from MyRareGuitars.com

I never really thought much about Japanese guitars back in the day.  By the time they started showing up, I fancied myself a “folksinger” and was plunking on Harmony and Guild acoustics.  I didn’t pick up an electric again until late in the decade and Japanese guitars still weren’t on the menu.  But I kind of shared the standard opinion.

The truth is, of course, that Japanese guitar designers probably could have made copies of Fender Jazzmasters—and, indeed, except for a smaller size and certain details, they did with some early guitars—but they weren’t really trying to.  The Japanese weren’t really thinking about “copies” yet, like they would a decade later.  But they did have their eyes on guitars being made in England by Jim Burns!  As is obvious the moment you ogle those big pointy horns and the nifty multi-part pickguard on this Montclair.

Later, when I became interested in these strange beasts, my opinion began to change quickly.  While these guitars looked a little goofy at times, I began to learn that they weren’t so poorly made, after all.   As Jack Westheimer use to tell his associates about their role, they were there to sell guitars, not set them up.  Make sure the neck angle’s right, set the saddle intonation, adjust the action, optimize pickup height, and these guitars often turn into mean playing machines.  And they don’t sound like a Strat.  That’s the whole point!

Anyhow, I’d seen other Montclairs and really didn’t have a clue about them.  Who made them?  And for whom?  That is, until I started to look into it recently.  I still don’t know who imported/sold Montclairs.   They’re actually fairly plentiful, relatively speaking, so it must have been someone kind of significant.  But now we know a bit more about who actually built this guitar.

This Montclair is basically identical to an Ibanez Model 3904.  Montclair was just one of the labels produced by Hoshino at its Tama factory beginning in 1962.  In addition to Ibanez, other brands made by Tama included Continental, Goldentone, Tulio, Jason, and others.

According to internet sources—notoriously unreliable—Hoshino/Tama began producing guitars inspired by Burns London—especially the Burns Bison—almost from the beginning.  For sure by 1963, they produced the Models 994, 1802, 1803, 3902, and 3903, the final digit signifying the number of pickup units.  These same sources suggest that these Burns-style guitars were produced at least into 1966.  The Tama factory was closed down in 1967, so that would be the outside limit in any case.  There’s really no way to tell when this guitar was made.  I’ve assigned 1964 to it because I’m pretty certain the 3904 was in production by then.

The Burns Bison was famous for introducing the “Wild Dog” effect. I actually bought a Burns just to experience that sound.  Which was a bit underwhelming.  Actually, it was just two pickups out of phase.  I guess “wild” was a little milder in the early 1960s than today!  Oh well.  The Tama-made Montclair didn’t feature the Wild Dog effect.  But it was relatively sophisticated.  Four sliders activated each pickup, though, as was often the case in the ‘60s, the differences were more subtle than distinctive.  The two other switches let each pair of pickups alternate between solo and rhythm modes, basically toning things down with a capacitor for chording behind your lead singer.  The rollers are tone controls, the knobs volumes.  The 2-piece maple neck is reinforced with a generous piece of mahogany, an idea borrowed from classical guitars.  Plus there’s an adequate truss rod.  The body’s a big chunk of premium mahogany.

In retrospect these Montclairs were pretty decent guitars, available amazingly early, given the old prejudice against Japanese guitars.  No, it’s not a Strat or a Jazzmaster.  But if you have a yen to light up a rave on Apache or Little Deuce Coup, you could do a heckuva lot worse than plugging in a well set-up Montclair Burns Bison copy.  And you’d sure look clean and cool, Fender guitars notwithstanding.

Vintage Surf n’ Turf from MyRareGuitars.com

1967 Heit Deluxe V-2 Vintage Electric Guitar

Whatever the reasons for their popularity in the Pacific, it should come as no surprise that when the Japanese guitarmakers hit on the strategy of copying popular guitar designs, the Ventures’ Mosrites were near the top of the list. Which partially explains this ca. 1967 Heit Deluxe V-2.

Actually, the first “copy” guitars by the Japanese were of their European competition. European guitarmakers from Italy, Germany, and Sweden were among the first to begin supplying the beginner-grade demand of American post-War Baby Boomers, just hitting adolescence as the ‘60s dawned. The success of EKO’s violin-bodied guitars and basses—a not-so-subtle nod to Paul McCartney’s Hofner—yielded a host of Japanese knock-offs by the mid-‘60s.

1967 Heit Deluxe V-2 Vintage Electric Guitar

Once the notion of “copying” took hold, it didn’t take long for the Japanese attention to turn to other models. And it didn’t take long for them to begin eyeing those swell Mosrites played by their beloved Ventures. Perhaps as early as 1966, but certainly by 1967, a variety of Mosrite-inspired guitars were coming off Japanese production lines and making their way to American shores carrying a variety of brand names, including the Heit Deluxe seen here. These Mosrite-style guitars ranged from vague tributes such as those by Humming Bird and Guyatone to the first really exact copies like the Mosrite Avenger by Firstman.

1967 Heit Deluxe V-2 Vintage Electric Guitar

This Heit Deluxe is almost certainly a version of the V-2 made by Teisco. It is identical to those shown in the indispensable book ‘60s Bizarre Guitars‘, except for the two-way sliding selector switch instead of the usual three-way toggle. Most guitar fans automatically think “Teisco” for anything Japanese, but the picture is far more complicated, of course! When you actually study Japanese guitars, you find a remarkable consistency in pickup use. While there are a few exceptions to prove the rule, Japanese manufacturers almost always used distinctive and exclusive pickup types. The ones shown here are variants on the little DeArmonds used by Harmony and are almost always found on Teisco-made guitars. As you might expect, there’s a lot of variability in the output of these pickups, but they can be quite excellent, as here on this guitar. This particular guitar is a little more reminiscent of the Mosrite Joe Maphis or Mark I than the Ventures model, but the inspiration is absolute. These are great guitars, with nice slim necks that play swell if you set them up right. As with many ‘60s solids, this has a mahogany body, although a lot of these guitars used sen, a native timber related to mahogany.

Less is known about the Heit brand. It was used on a number of Japanese and possibly early Korean acoustic imports in the late ‘60s marketed by G & H Imports (GHi) located at 475 Westminster Place in Lodi, New Jersey, a small town not far from Passaic near the junction between the Garden State Parkway and I-80. Presumably G and H were partners in the venture, but their names are unknown at this time. You can find their 1968 catalog and price list at www.vintaxe.com (a subscription site). This model is not shown that year, which is why I suspect ’67, but it could be slightly later. ‘60s Bizarre lists these as “c. 1968,” but that don’t mean it’s necessarily so. Other models shown in the Heit are not Teiscos, but could be Kawais. Other Kawai guitars have been spotted carrying the Heit Deluxe brand. The Deluxes were Heit’s better models, but that’s almost one of those distinctions without a difference. Pickups ranged from one to four. The acoustics look dreadful which is why I suspect a Korean origin. GHi apparently distributed to other retailers because in ’68 a half dozen Heits would set you back between $18-35 each!

1967 Heit Deluxe V-2 Vintage Electric Guitar

Of course, you won’t find your Heit Deluxe for $35 any more, but you’ll still pay a heck of a lot less than for a genuine Mosrite! And, you’ll have a sweet little ‘60s guitar (well, not really so little; these are pretty substantial) to chomp down on whichever version of Walk, Don’t Run you prefer to play!

Let me know if you know anything more about GHi or who G and H were!

Walk, Don’t Run! (1967 Heit Deluxe V-2 Electric Guitar) from MyRareGuitars.com

1960's Lafayette LA-75 Vintage Guitar Amplifier

What’s to love? First of all, its Jetson-era Mid Century Modern styling that makes it pretty as a piece of vintage furniture. It’s a classy looking little box—the only American made amp it resembles is the nearly-equally cool looking Dano-made Silvertone 1432 (itself a bit of a sleeper, as it was a predecessor to the classic and easier to find 1472 and 1482 series). But while the 1432 relies on the classic duel 6V6 setup for its bluesy grind, the Lafayette runs two 7189s for output.

What’s the difference? Not much, actually in the tone of the amp. The design of an amp has at least as much to do with its tonal makeup as does its output tubes, and this little Japanese combo sounds much like Danelectro’s and the Chicago beasts of its era (Valco, Lectrolab and so on). It’s got the familiar thick, dark, lush tone at under 4 on the volume knob, and it has an impressive and small gig volume when it starts to get into its grind around 5 and up on the volume knob. And it has two channels, which you can jump to enrich both the chewy grind and the thickness of the amp.

1960's Lafayette LA-75 Vintage Guitar Amplifier

Mine seems to have the original ALNICO speaker (Japanese amps don’t always share our speaker codes, so it’s hard to say what make it is) that sounds very much like a Jensen ALNICO I have in a 1958 Ampeg Mercury (I switched them and the tones are nearly identical).

What makes this amp unique among some of the great Japanese made amps of the same era? Its tone is actually very Valco. Dark, chewy, biting and fat, fat, fat. While some of the Guyatone’s and Univox’s have a tone all their own (which, no doubt, is very cool), the Lafayette 75 really has that great thick grind that the Chicago (and New Jersey, in Dano’s case) amps had that is perfect for jump blues and, when pushed, unhinged overdrive into Neil Young territory.

1960's Lafayette LA-75 Vintage Guitar Amplifier

And now that Valco’s have become increasingly expensive (though still worth it in many cases), it’s put the amp lover on a budget hunting for other great amps that are still super affordable. Brands like Premier (in some cases), Hilgen, Univox, Guyatone, Alamo, Lectrolab and some Danelectro’s can still be found in nice shape in the $300 range. For hand-made point-to-point (or hand stuffed circuit boards) amps with good iron and great tone, you’d have to pay a lot more for a new boutique amp. And these can be had needing only minor work (in many cases). What’s not to love?

But back to this model 75. The lush depth of the 7189s is apparent throughout the volume range of the amp. The tremolo is rich and VERY 60’s sounding. It has more of a rounded, gentle wave than a sharp cut-off helicopter tremolo, with no noticeable (or apparent) volume drop when the effect is engaged.

Also, one of the cool things about the 7189s is that they are not like the 7189A’s that are in some great amps, such as the killer Magnatone M10 (and most of the Magnatone Suitcase series). Whereas the very expensive (and increasingly rare) 7189A can’t be substituted with 7189s OR with EL84s (without modification), the 7189 CAN use a rugged EL84 with no modification.

1960's Lafayette LA-75 Vintage Guitar Amplifier

So, an amp with rich clean tones and a super overdrive sound that looks rad and weighs well under 30 pounds. Keep your eye out for this amp (and other Lafayette models—some of which were made by the same factory that made Univox amps—some don’t seem to be. It’s a crapshoot with 60’s Japanese amps).

Are there any problems with this amp? The handle rattles. Annoying, but hardly the end of the world…just use a little form when you’re recording. Not so bad.

It also digs pedals. I’ve added a germanium boost to this and it positively blooms on the notes. Add some reverb and the lower volume cleans are lush and astounding. In an amp/tone world where so many players are looking for the tone and range of the classic Tweed Deluxe, there are so many great tonal options in the 15 to 20 watt range. Enjoy and explore.

1960’s Lafayette LA-75 Vintage Guitar Amplifier from MyRareGuitars.com

1984 Takamine Solid Body Electric Guitar (Model Unknown)

Well, I eventually found out some more, which I’ll be glad to share. To understand where this guitar comes from we have to go back to 1854 when Commodore Matthew Perry brought a fleet of warships to Japan and forced a treaty to open up its ports, and hence trade, to anyone other than the Portuguese, who’d had a monopoly on trade since the 1600s. This began the influx of Western cultural influences on the island kingdom. The guitar is said to have arrived in around 1890, at the time mandolin orchestras were popular. In 1901 Mr. Kempachi Hiruma returned from a stay in Italy bringing a guitar. Mr. Morishige Takei, a great player and composer, also studied in Italy in 1911 and returned to Japan in 1915 where he founded the Sinfonia Mandolini Orchestra in Tokyo, giving his first solo guitar concert in 1921. In 1929 Segovia toured Japan with great success and influence. Guitar importing soon followed, with manufacturing commencing in the 1930s.

Enter World War II. Pearl Harbor. Hiroshima. American occupation and reconstruction. Rebuilding amongst the ruins were guitar manufacturers, including those who made those new-fangled electric guitars and amps. It wasn’t long before Japanese manufacturers were exporting instruments throughout the east Asian region. By the end of the 1950s, the exporting was to the fast-growing American market, rapidly filling up with increasing numbers of Post-War Baby Boomers. Initially occupying the bottom of the market, their quality increased and by the late ‘60s Japanese guitars had effectively driven out European competition and put an end to many American mass-manufacturers (eg, Kay, National). By around 1969 product quality had progressed enough that established American manufacturers saw the possibilities of shifting production of budget lines eastward.

1984 Takamine Solid Body Electric Guitar (Model Unknown)

In 1969 the Martin company made overtures to the Takamine company—a premium maker of acoustic guitars—about producing some budget acoustics, but the deal fell through. However, the Kaman Corporation, owners of the Ovation brand, stepped in and inked an exclusive U.S. distribution deal with Takamine. Thus began a long and fruitful collaboration between Ovation and Takamine.

Which finally brings us back to this unusual Takamine guitar. Guitar-making, like any other aspect of a manufacturing economy, goes through cycles of demand and recession. In the early 1980s, demand for acoustic guitars was way down. Disco in the late ‘70s had challenged the whole guitar supremacy with a threat of keyboard domination. The guitar, thankfully, dodged that bullet with punk/New Wave and then the rise of Heavy Metal in the early ‘80s. That was good not only for electric guitars, but it was also good for weird-shaped guitars. The Metallers liked guitars like Explorers and Flying Vees and even more exotic shapes.

1984 Takamine Solid Body Electric Guitar (Model Unknown)

Alas, Heavy Metallers didn’t really dig acoustic guitars too much. Takamine suffered a dramatic drop in sales. Their American partners, Ovation, decided to help and suggested they try their hand at making weird-shaped solidbody electrics for the Metal market in order to avoid having to lay off workers. This strange beast was one of those experimental guitars produced by Takamine in 1984.

So, how did they do? Well, pretty good, actually. This model—name unknown—had all the latest jimcracks. It had a neck-through-body design and the just becoming de rigueur humbucker/single/single pickup layout. It also had a proprietary double locking vibrato system with a lock-down function turning it into a stoptail (probably borrowed from Yamaha). Pickups were controlled by a unique on/off pushbutton system, simple but effective if you like such designs. The metallic mauve finish wasn’t half bad either!

Indeed, this is a pretty darned good guitar. The pickups are sufficiently hot, the vibrato works fine, and the controls, while basic, are really all you need. If there’s a criticism, it’s that the neck has the typical Takamine rounded acoustic profile, not the usual thinner, flatter shape usually found on electric guitars of this era. Then again, if you like an acoustic feel, that might be a positive!

How long these were produced is unknown (probably about one run), as is how many were produced, but this is the only one I’ve ever laid eyes on. There’s no serial number. It’s probably as rare as the proverbial hen’s teeth. I love it, but it’s just another of those reasons why you haven’t seen me much at guitar shows of late!

Catching a Wave (1984 Takamine Electric Guitar) from MyRareGuitars.com

Vintage 1965 Juliett Delux Electric Guitar

You don’t need years of study to figure out this came from south of the Alps. A German guitar would have an innovative laminated neck and perhaps two more switches than you can figure out what to do with or a finger-operated, spring-loaded vibrato. No one but Italians—or someone pretty close—would make a guitar in avocado green with a green-black-silver mesh pickguard and matching pickup covers! I didn’t need two seconds to grab it off the dealer who showed it to me, no matter where it came from! I mean, avocado green?! You gotta own a guitar in that color, especially if it comes with color-coordinated appointments!

But there’s a long way from figuring out at a glance that this is Italian to figuring out what the heck it is! Like many of the guitars I’ve picked up over the years, this Juliet became an unsolved mystery buried in the back of my guitar room for ages. Actually, quite a few apparently Italian mysteries collected there gathering dust.

Vintage 1965 Juliett Delux Electric Guitar

But I have this thing about learning what’s up about any guitar I own. It’s why I got into the guitar history game in the first place. So these guitars nagged at me. Then one day I discovered www.fetishguitars.com, a web site devoted to Italian guitars. This site is about the best—and almost only—source on the subject at this point in time.

Besides a general lack of information, part of the problem involves the fact that so many Italian—read European—guitarmakers, like the Japanese, made guitars for a lot of different people carrying many different brand names and logos. Just as guitars made by Tombo in Japan ended up in the U.S. as Norma guitars, guitars made by various Italian manufacturers ended up in both Europe and America carrying a wide variety of names, usually not that of the factory.

Vintage 1965 Juliett Delux Electric Guitar

Back to this Juliett Delux. Mucking around the fetishguitars.com site led me to a company named Zerosette from Castelfidardo, Italy. Castelfidardo was—and is—one of the world’s centers of accordion-making. It began there in the late 1800s and even today it’s the home of an international accordion festival and competition. Its heyday was the 1950s when the accordion craze briefly swept the U.S. That soon ended, and, as we all know, guitars eventually took over. It turns out that Castelfidardo is located in a region of Italy with a long tradition of guitarmaking. So it was not that hard to add guitars to the mix. This explains why EKO guitars were so successful in the U.S. the early years of the ‘60s.

One of the more obscure shops located in Castelfidardo was called Zerosette. Virtually nothing is known about the actual operation, though you may have encountered their work in various guitars bearing the Goya, Contessa, and Sano.

Tucked among the gems produced by Zerosette are guitars bearing the Juliett Delux and JG brands. A comparison of the shape of one of the Juliett solids is the spittin’ image of this guitar…and even in light green! A look at the pickups shows a certain similarity of shape to others made by Zerosette. None of the examples shown there are quite as fancy as this guitar, but it’s pretty clear that this came from the Zerosette shop. Jack Marchal of fetishguitars.com believes this to be from 1965, based on the components and style. JGs may or may not have been related to the Juliett brand’s owners (other than being made by Zerosette); I suspect them to be for the same company but slightly later.

So, I now feel like I know where this guitar came from and who made it, as much as you can know with our lack of knowledge. When it was made or for whom? That remains a mystery.

All I know for sure is that an avocado guitar with matching parts, that’s way cool. Thank god for Italian guitars! Like I said. Style!

A Taste of Italy (1965 Juliett Delux Electric Guitar) from MyRareGuitars.com