Alamo may be a little better known for its amplifiers than its guitars, but these days neither are especially common, probably because they were not high end instruments, but rather targeted mostly at the beginner market. Ergo, not much incentive to keep them around once the kid has moved on to tennis, or a Fender.

I’m sure I first became aware of Alamo guitars through copies of their brochures that I obtained from paper-purveyor Michael Lee Allen. I eventually scored this guitar at a Philadelphia-area guitar show, and, of course, that required opening up a new case, as it were. From the catalogs I knew that Alamo guitars came out of San Antonio, Texas (where else?). I called Chris Smart, whose Krazy Kat Music is a vintage shop in San Antonio, and asked if he knew anyone who knew anything about Alamo. He promised to ask around. Not long thereafter he called back and gave me the phone number of Charles Eilenberg, the man who had actually started and run Alamo! I was thrilled and gave Mr. Eilenberg a call.

Vintage 1964 Alamo Titan Mark II Electric Guitar

We talked for several hours and I got a pretty detailed play-by-play of the Alamo tale. A native of Newark, New Jersey, Eilenberg worked in radio before World War II began, during which he served as a communications engineer in the Navy. Following the War, Eilenberg was recruited by Milton Fink of Southern Music, a music publisher and distributor in San Antonio, to start an electronics business and in 1947 Alamo Electronics was born. They began with record players and battery-powered radios and by around 1950 had graduated to electric lap steel guitars and amplifiers.

Alamo began making electric Spanish guitars in either 1959 or 1960. Alamo guitars were pretty much made in San Antonio, including the pickups, though some mysterious ads for Mexican Alamos appeared in the early 1960s. At some point between 1960 and 1962 Alamo hooked up with the big New York distributor C. Bruno & Son.

Vintage 1964 Alamo Titan Mark II Electric Guitar

Until the advent of the Titan Series in 1963, Alamo guitars were set-neck solidbodies. With the Titans, Alamos switched to a hollow core construction with bolted on necks. The Titans included the one-pickup Mark I, the two-pickup Mark II, and a Titan Bass. Early Alamos were made of Swedish plywood. The sides would be bent to shape and then tops and backs glued on.

Seen here is an Alamo Titan Mark II. I estimate this guitar to be from 1964, when it was included in the Alamo Stars Semi-Pro line. The earliest Titans had a French curve on the top of the headstock, but by 1964 this kind of “center-humped” shape shows up. Alamo numbered its models according to finish color. The catalog lists a Model 2591 (sunburst), Model 2592 (blonde), and a Model 2596 (cherry). This looks “plum” to me, but it could be interpreted as “cherry,” so it’s probably a 2596.

Vintage 1964 Alamo Titan Mark II Electric Guitar

Basically the Alamo Titans like this were only around for about 2 years. While the name continued into 1965, the design was radically altered. Alamo, it appears, wasn’t too worried about consistency, and examples show up with what appear to be the “wrong” model name all the time. Alamo continued to make electric guitars until around 1970, though the majority seen are from around 1965-67. Amps actually marched on into the later 1970s.

Look, no one would confuse an Alamo with a Fender! Like their many Japanese counterparts, you can set them up to play pretty well, but you would really probably want one for its unusual styling…and as a pretty cool piece of American guitar history that won’t break your bank.

Vintage 1964 Alamo Titan Mark II Electric Guitar

I wrote up the Alamo story and the good news is that it ran in Vintage Guitar Magazine and was featured later in my book Guitar Stories Volume 2. The bad news is that Chris Smart called me just before the article saw ink to tell me that Charles Eilenberg had passed away, never seeing his story in print. Like I said, in getting the Alamo information I was both lucky and luckily just in time.

Everybody knows there’s no basement at the Alamo! (Vintage 1964 Alamo Titan Mark II Electric Guitar) from MyRareGuitars.com

Back in the day Kay was actually called Stromberg-Voisinet and actually produced the first documented electric guitar, the Stromberg Electro, in 1928. Good idea but it had some problems and promptly disappeared. Kay didn’t exactly rush back into electrics with any alacrity, but after the War, when it became clear that the electric Spanish guitar was going to be viable, Kay took the plunge like everyone else. Some of its guitars from the 1950s, like the Thin Twin, are classics of the era, though a little stodgy.

1965 Kay K350 Titan I Electric Guitar

By the ’60s guitar boom, of course, Kay was pumping out trainloads of guitars. The market for these mainly beginner-level electric guitars was, of course, young Baby Boomers. By around 1960 Kay was making attempts at upgrading its image to a hipper one, with truly ugly guitars like the Solo King or “State of Ohio” guitar that we’ve talked about before. One of Kay’s improvements was the adoption of chrome plastic pickup covers with etched lines often called “Kleenex boxes” by collectors. They look cheesy to me, but cool cheesy, in a tacky sort of way, if you know what I mean.

But it’s really all about that headstock. Someone at Kay thought they needed to hippify the heads on their solidbodies and came up with what many collectors call the “bushwhacker” design. No chance of being sued by Fender on this puppy! What’s particularly amazing about it is that it must have been a bear to produce. The lower edge or throat is beveled away from the face, while the tip on the upper side is also beveled out, but just beyond the tuner buttons. There’s a ton of carving here in the days before numerical carving machines.

1965 Kay K350 Titan I Electric Guitar

The head, as goofy as it is, isn’t the only impressive feature of the Titan. Those angled double parallelogram inlays are real pearl. Routing for those much have been fun. Then dig the body. Again with the bevels. Everywhere! On a two-piece solid mahogany body. With a good, tight, snug fit for the neck.

And, I guess while I’m complaining, who could love that awful plastic Kay logo? I guess someone did.

1965 Kay K350 Titan I Electric Guitar

In any case, this all came together in 1965 to form the Kay Titan I, a remarkably nice little guitar despite it’s looks. Technically, the Kay Titan I lasted only one year, although it was still around as the Kay Titan II beginning in 1966, when the juke box company Seeburg purchased the company. Little other than names changed with the Seeburg possession, so they obviously didn’t have any objection to bushwhacking or plastic parts. But then again, have you ever seen a juke box? Also cool, but hardly models of high art or great aesthetic taste. More like, “Hey, look at me!”

Come to think of it, maybe it’s NOT the goofy headstock or plastic parts that make this guitar odd. Maybe it’s the really nice mahogany that’s the problem. Maybe the Titan I just needed some pink and green lights and a mirror-ball finish to complete the “Hey, look at me”… Oh well, let’s face it, if guitar designers didn’t come up with some klinkers once in awhile we wouldn’t have the fun of coming up with such goovy descriptions as Kleenex box and bushwhacker.

Bushwhacked by the Past (1965 Kay K350 Titan I Electric Guitar) from MyRareGuitars.com