1968 Kustom K200A Electric Guitar

I remember seeing my first Kustom amp around 1967. Blue sparkle vinyl. Even in an era of hippies, tuck and roll vinyl was groovy. For better or worse, when I needed an amp for a band I ended up with this humongous 350-watt Mosrite, but that’s another story.

Kustom amps were the brainchild of Bud Ross and Fred Berry of Chanute, Kansas, who came up with the idea in around 1965. They were among the earliest solid-state amps (Kay’s 1963 Vanguard line was the first). Actually, the tuck and roll part began in the late ‘50s. A friend brought a trashed Fender Bassman amp to Ross who repaired it and re-covered it with tuck and roll, and very quickly other amps started coming in for the Ross treatment. Kustom amps were soon known as some of the badest powerhouses of the late ‘60s.

1968 Kustom K200A Electric Guitar

Ross designed a companion guitar in 1966, but that, according to Ross, got expropriated by the Holman-Woodell factory in Neodesha, Kansas, and became one of their Wurlitzer models. In 1967 he hooked up with Doyle Reeding and Wesley Valorie who began producing the Kustom guitar line. These guitars were carved out of two pieces of wood and sported a neat catseye soundhole. They remind one of Rickenbackers, but these were pure Kansas. Some came in cool “with-it” finishes like greenburst, though the top-of-the-line 1968 K200A shown here is natural ash. The better guitars came outfitted with DeArmond humbuckers; the lower models had single-coils. Kustom guitars hit the street in 1968 and were offered.

1968 Kustom K200A Electric Guitar

Kustom guitars were really quite well made—certainly better than the Holman axes made in nearby Neodesha—and are fascinating pieces of ‘60s American guitar history. Ross estimates that between 2000-3000 were produced between 1968 and ’69, though since it was really a small operation, those numbers may be very generous. They were basically distributed through Kustom amp dealers. I certainly hadn’t heard of them until a dealer friend offered me one and how could I resist? Could you?

Once I had a Kustom guitar I had to have a Kustom amp, of course. I got that from my old friend Marvin Povernik of Torresdale Music in Philly. Floor to ceiling guitars and amps with a big pile in the middle of the tiny little shop. It was one of those Marvin moments. “Marvin, I need a Kustom amp.” “Dig behind those over there, I think there’s one in there.” Five other amps and an inch of dust later my little black tuck-and-roll K-25 slid out from under a loaded shelf. Perfect! Not powerful, but plenty loud for a married house, if you know what I mean. And, easy to carry around for a guy who hated PE…

Tuck & Roll (1968 Kustom K200A Electric Guitar) from MyRareGuitars.com

1967 LaBaye 2x4 Electric Guitar

Most guitar aficionados know the story of Les Paul’s “log”. Remember, back in the ’40s, Les figured all he needed for the perfect electric guitar was a neck attached to a chunk of wood with some pickups on it. He built his log and it worked. But his audiences were disturbed by its look, so he cut up an Epiphone archtop and attached the sides to his log, satisfying his fans. Whether or not a guitar teacher in Green Bay, WI, named Dave Helland knew about Les’ log, he too arrived at a similar conclusion. “Heck”, thought Dave, “You could put a neck on a 2-by-4 and have a guitar.” And when one day he met up with the folks from the Holman-Woodell guitar factory in Neodesha, KS, that’s just what he did. The La Baye 2×4 Six, Four and Twelve were born. La Baye because, if you know your geography, his hometown sits on a – well, look at a map!

1967 LaBaye 2x4 Electric Guitar

Holman-Woodell is probably best known as the factory that made the famous, short-lived Wurlitzer guitar line in 1966. The company was founded in 1965 by Howard E. Holman and Victor A. Woodell. Holman had worked for Wurlitzer and his company had been established essentially to make guitars for Wurlitzer. Their guitars were designed by Doyle Reading, who would later go on to do Kustom guitars for Bud Ross. Unfortunately, they didn’t quite get the painting quite right, and Wurlitzer started getting lots of returns from dealers because the paint was flaking off. By the end of the year Wurlitzer had cut Holman-Woodell loose and they tried to make it on their own with the Holman brand.

1967 LaBaye 2x4 Electric Guitar

Which brings us back to Helland and his La Baye 2x4s. Helland didn’t recall how he came in touch with Holman-Woodell, but he did and they agreed to make him a run of guitars and basses in early 1967. Working out the design wasn’t exactly a chore! Basically La Baye’s were regulation Holmans except for the 2×4 body. The neck, pickups, and vibrato are the same as found on both Wurlitzers and Holmans. The pickups are weird single-coils that, instead of using height adjustment screws to compensate for the front and back positions, use thin wafers of plastic stacked around the poles. My favorite feature, however, is the threeway switch which some Einstein decided to put on the bottom of the guitar. There’s no way, baby, you can play these without bumping that toggle. At least you’re constantly surprised at the sound you get!

1967 LaBaye 2x4 Electric Guitar

Tommy James and the Shondells played La Bayes briefly, as did a Milwaukee band called the Robbs, but that’s about as far as they got. Holman built about 45 La Bayes, mostly Sixes, but also several 12-strings, short-scale basses, and one long-scale bass, which Helland took to the 1967 NAMM show. He got no orders. Helland gave up guitar designing and guitar teaching, switched to photography. Holman didn’t last much longer. They sold out and became Alray (for Al and Ray). Reportedly a few La Baye bodies were assembled as Alrays, but by November of ’67 the doors closed for good on these Wisconsin-Kansas logs.

Purchasing Les Paul’s Log (1967 LaBaye 2×4 Electric Guitar) from MyRareGuitars.com