Comments on: Tips for Getting Reviewed – Part III: When to Use a PR Firm https://www.myrareguitars.com/tips-for-getting-reviewed-part-3 All about rare & vintage guitars, guitar amps, fx pedals and more! Sun, 09 May 2021 21:58:05 +0000 hourly 1 https://wordpress.org/?v=4.9.26 By: Karma Bennett https://www.myrareguitars.com/tips-for-getting-reviewed-part-3#comment-160984 Tue, 05 Jun 2012 19:53:14 +0000 http://www.myrareguitars.com/?p=4505#comment-160984 Professional publicist here. Great article, terrific advice. One small distinction, though: there is a difference between PR and publicity. Public relations is all about reputation management: branding, crisis management, image. Though realistically, every PR firm does publicity. Not every publicist does PR.

I’d also look into finding a smaller company, like a local freelance publicist. You’ll get a much better rate than if you hire a firm, and most likely more personalized attention.

This is really a crazy time to be a publicist. As traditional journalism is taking a nose dive and social media is still growing, the very idea of what it means to be a publicist is changing.

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